VCO3403 Advertising design 2

When you finish this unit, you should be able to:

1. 1

   Demonstrate competence in conceptualising, visualising, copy writing and art direction in the context of advertising;

2. 2

   Understand and implement research analysis, problem solving, creative teamwork and brief compliance understand the roles and responsibilities of advertising in society as well as the operations and creative structures of advertising agencies;

3. 3

   Demonstrate that you possess reasoned opinions concerning the ethical calibre of a wide range of historical and contemporary examples of advertising;

4. 4

   Defend - on moral, economic and ecological grounds - the kind of advertising which you are attempting.