MKTG-PSPEC Marketing

Marketing provides advanced, research-informed knowledge and strategic capabilities for driving sustainable growth in complex global markets. You will develop expertise in consumer behaviour, branding, retail marketing, business-to-business marketing, integrated marketing communications, and marketing research, while gaining practical experience through industry projects, case-based learning, and study tours. The program also strengthens highly valued professional skills, including critical thinking, leadership, teamwork, problem solving, creativity, and cross-cultural communication. Emphasis is placed on the ethical and innovative use of digital technologies, analytics, and AI-enabled marketing tools to support strategic decision-making and effective stakeholder engagement. Graduates will be well prepared for leadership and specialist careers across a wide range of marketing and business sectors.

Availability
Marketing is listed in B6005 Master of Business at Caulfield as a postgraduate specialisation.