A2011 Bachelor of Digital Media and Communication

The course is structured in four parts: Part A. Fundamentals in communication and media studies, Part B. Digital media, Part C. Professional practice, and Part D. Free elective study.

Part A. Fundamentals in communication and media studies

You will be introduced to the fundamentals of communication and media studies, considering a range of media forms and the production, distribution and consumption of global and local media. You will consider how new technologies require new literacies, and the impact of mediated communication on all areas of life. 

Part B. Digital media 

You will be introduced to an in-depth study of the socioeconomic and sociocultural role and impact of the internet and digital media, as well as introduced to the fundamentals of digital media production and editing; website and social media design and website analytics, using industry-standard software.

Part C. Professional practice

These units are focused on workplace-relevant skills, and the internship unit will provide you with the opportunity to integrate this theory with practice, and to gain first-hand experience in a relevant workplace.  

Part D. Free elective study

Electives will enable you to further develop your knowledge in the arts and social sciences or to select units from across the faculty or the University in which you are eligible to enrol. You may opt to exchange some or all of their electives to pursue a minor (four units or 24 credit points) or major (eight units or 48 credit points) in either another Arts discipline (Global Studies, Gender Studies, Film and TV Studies or Writing) or another school (IT, Business or  Psychology). A minor would replace four of your electives, while a major would replace all eight electives.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

The course comprises 144 points, of which 96 points are specified for communication and media studies and 48 points are free electives. The course is structured in four parts: Part A. Fundamentals in communication and media studies (24 points), Part B. Digital media (48 points), Part C. Professional practice (24 points), and Part D. Free elective study (48 points).

Elective units may be at any level, however, no more than 60 points can be credited to the course at level 1 and a minimum of 36 points must be completed at level 3, of which 24 points must be specified in digital media and communication.

Students completing a double degree must complete no more than 36 points of Arts units at level 1, and at least 36 points at level 3 of which at least 24 points must be Arts units.

Units are 6 points unless otherwise stated.

Part A. Fundamentals in communication and media studies (24 points)

You must complete:

• AMU1277 Media studies
• AMU1278 Communication technologies and practices
• AMU2450 Contemporary media theory
• AMU3010 Social media and communication campaign

Part B. Digital Media (48 points)

You must complete:

• AMU1160 Digital culture and society
• AMU1163 Media and global mobility
• AMU2007 Digital media and social Change
• AMU2013 Digital media policy and governance
• AMU2145 Human-computer interaction
• AMU2453 Research methods in the social sciences
• AMU3029 Digital Asia research project
• AMU3580 Political economy of digital media

Part C. Professional Practice  (24 points) 

You must complete:

• AMU2814 Transforming community: Project design and public relations for social campaigns
• AMU3575 Task force: Responding to global challenges
• AMU3650 A world in crisis: multilevel responses to global emergencies
• AMU3744 Workplace learning internship*

Part D. Free elective study (48 points)

You must complete 48 credit points of free elective study.

Elective units may be chosen from the school or across the University as long as you have the prerequisites and there are no restrictions on admission to the units. The units may be at any level, however, no more than 60 points at level 1 can be credited to the Bachelor of Digital Media and Communication.

You may opt to exchange some or all of the electives to pursue a minor (24 points) or major (48 points) in another Arts discipline (Global studies, Gender studies, Film and TV studies or Writing), or another school (IT, Business or  Psychology). A minor would replace 24 points of your electives, while a major would replace all (48 points) of your electives.

Free electives can be identified using the Advanced search tool in the current edition of the Handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. You may need permission from the owning faculty to enrol in some units taught by other faculties.