AMU2814 Transforming community: Project design and public relations for social campaigns

When you finish this unit, you should be able to:

1. 1

   Identify historical and cultural circumstances that shape society and the mechanisms by which societal change is advanced, including legal, electoral, and international;

2. 2

   critically evaluate and apply appropriate theoretical concepts to the development of an effective public relations campaign;

3. 3

   Develop suitable and measurable objectives for public relations campaigns and design appropriate tactics and strategies for campaign effectiveness,

4. 4

   Apply strategic, creative thinking in the development of a public relations campaign plan and collateral material.

5. 5

   Collaborate with peers in the planning, research, analysis, and reporting components of a group project.