AMU2814 Transforming community: Project design and public relations for social campaigns
Faculty of Arts
AMU2814 Transforming community: Project design and public relations for social campaigns is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2023 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 1
- Malaysia
- Assessment
- No exam
- 5 tasks
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before AMU2814
No prerequisites or corequisites besides the enrolment rules below.
After AMU2814
No unit lists AMU2814 as a prerequisite in the 2023 handbook.
Enrolment rules
Prerequisite: Twelve credit points of first-year Arts or Psychology units.
Prohibition: ATS2814
Overview
In this unit, students will explore collaboratively with their peers the practical side of developing a strategic campaign plan for community improvement. In doing so, students will apply appropriate theoretical concepts to develop a public relations campaign taking into account intercultural and communicative perspectives. Consequently, students will learn how to develop a campaign proposal for a not-for-profit or government organisation.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- Essay30%
- Report30%
- QuizOther10%
- PitchAssignment10%
- Media TaskAssignment20%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Identify historical and cultural circumstances that shape society and the mechanisms by which societal change is advanced, including legal, electoral, and international;
- 2
critically evaluate and apply appropriate theoretical concepts to the development of an effective public relations campaign;
- 3
Develop suitable and measurable objectives for public relations campaigns and design appropriate tactics and strategies for campaign effectiveness,
- 4
Apply strategic, creative thinking in the development of a public relations campaign plan and collateral material.
- 5
Collaborate with peers in the planning, research, analysis, and reporting components of a group project.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
AMU2814 is part of 1 area of study in the 2023 handbook.
Contacts
- Chief Examiners
- Dr Rizwanah Souket Ali
- Unit Coordinators
- Dr Rizwanah Souket Ali
Common questions
What are the prerequisites for AMU2814?
AMU2814 has no prerequisites, but enrolment rules apply.
When is AMU2814 offered?
In 2023, AMU2814 runs in Semester 1 at Malaysia.
How much work is AMU2814?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMU2814 have an exam?
No. AMU2814 has 5 assessment tasks and no exam.
Which majors and minors include AMU2814?
AMU2814 is part of Public relations .