AMU2814 Transforming community: Project design and public relations for social campaigns

When you finish this unit, you should be able to:

1. 1

   critically analyse historical, cultural, political, and economic factors influencing public relations campaigns within a given national, regional, or organisational context;

2. 2

   develop effective public relations campaign plan for identified clients or contexts applying key public relations theories and models;

3. 3

   design measurable objectives, appropriate strategies and tactics, and key messages for effective public relations campaigns;

4. 4

   apply strategic and creative thinking to produce effective public relations campaign collateral, ensuring alignment with client objectives and target audiences;

5. 5

   collaborate effectively with peers to plan, research, analyse, and report on the components of a group-based public relations project.