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A course mapper by Monash Association of Coding (MAC)
Transforming community: Project design and public relations for social campaigns
AMU2814
Synopsis
In this unit, students will explore collaboratively with their peers the practical side of developing a strategic campaign plan for community improvement. In doing so, students will apply appropriate theoretical concepts to develop a public relations campaign taking into account intercultural and communicative perspectives. Consequently, students will learn how to develop a campaign proposal for a not-for-profit or government organisation.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 2
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Arts
- Faculty
- Malaysia School of Arts and Social Sciences
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (1)
- First semesterMalaysia · ON-CAMPUS
Listed in 2 areas of study
- Strategic public relationsLevel 2 cornerstone units
- Strategic public relations Level 2 and level 3 unit