AMU2814 Transforming community: Project design and public relations for social campaigns

When you finish this unit, you should be able to:

1. 1

   Understand community engagement, the rationale for this engagement, the tactics and strategies for community program development and evaluation;

2. 2

   Identify and apply appropriate theoretical concepts to the development of an effective public relations campaign;

3. 3

   Develop suitable and measurable objectives for public relations campaigns; critically evaluate techniques for campaign effectiveness;

4. 4

   Creatively design and implement a public relations campaign for a not for profit or government organisation taking into account intercultural, pressure group lobbying and broader perspectives;

5. 5

   Demonstrate effective group/team work by contributing to the planning, research, analysis, and reporting components of a group project, and supporting and encouraging other group members;

6. 6

   Evaluate of the historical and cultural circumstances that shape the issues of pertinence in a given society and the methods by which change is advanced, including legal, electoral, and international mechanisms;

7. 7

   Write a grant proposal for a community transformation project.