A4010 Graduate Certificate of Strategic Communications Management
Faculty of Arts
Graduate Certificate of Strategic Communications Management (A4010) is a 0.5 years full-time, 24-credit-point, graduate certificate course from the Faculty of Arts, taught at Caulfield. Map your units semester by semester with the MonMap planner.
- Credit points
- 24
- Duration
- 0.5 years full time
- 1 years part time
- Campus
- Caulfield
- On campus
This is the 2024 handbook entry. See the 2026 entry.
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Requisite map
The 2024 handbook lists no units for A4010 itself. Pick an area of study to see its units.
Overview
The Graduate Certificate of Strategic Communications Management provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication strategies across local and international cultures and being responsive to a digitally integrated world.
Course structure
Core units12 credit points
Additional strategic communications management units12 credit points
The handbook's description of this structure
The course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing strategic communication.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
Units are 6 points unless otherwise stated.
You must complete the following units (12 points):
- APG5365 Principles of global media and communications
- APG5050 Doing media and communications research
and two units from the following (12 points):
- APG5366 Strategic communications in a digital era
- APG5367 Campaigns, advocacy and change
- APG5380 Public relations in a global context
- APG5381 Crisis communications and issues management
Learning outcomes
These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.
Upon successful completion of this course it is expected that you will be able to:
- 1
identify and explain the possibilities, challenges and impact of strategic communication;
- 2
critically analyse a range of texts and cultural products pertaining to strategic communication;
- 3
apply research methodologies to real world problems of communication management, recognising an ethical framework for solutions;
- 4
communicate research findings in a range of formats to professional and non-professional audiences;
- 5
recognise and develop skills to undertake work in a world of constant technological and social change.
Entry requirements
English language
More information
Progression to further studies
Successful completion of this course may provide a pathway to the Master of Strategic Communications Management (A6030).
Other information
The Graduate Certificate of Strategic Communications Management provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication strategies across local and international cultures and being responsive to a digitally integrated world.
Contacts
- Academic Coordinator
- Dr Mugdha Rai
Common questions
How long is Graduate Certificate of Strategic Communications Management?
0.5 years full time, 24 credit points. At 24 credit points a semester, that is 1 semesters of full-time study.
Where can I study Graduate Certificate of Strategic Communications Management?
At Caulfield.
How do I plan my Graduate Certificate of Strategic Communications Management units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.
Course details
- Qualification
- Graduate Certificate
- AQF level
- Level 8
- Credit points
- 24
- Full time
- 0.5 Years
- Part time
- 1 Years
- Maximum time
- 3 years
- Faculty
- Faculty of Arts
- CRICOS code
- 0100208
- Abbreviation
- GradCertStratCommnMan
- Award title
- Graduate Certificate of Strategic Communications Management