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Requisite map

The 2026 handbook lists no units for A4010 itself. Pick an area of study to see its units.

Overview

The Graduate Certificate of Strategic Communications Management provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication strategies across local and international cultures and be responsive to a digitally integrated world.

Course structure

Core studies12 credit points

You must complete 12 credit points from the following units

Elective studies12 credit points

You must complete 12 credit points from the following elective units.

Note 1 - You may complete units from Part A not already taken.

Note 2 - Units are grouped into areas of interest. You may choose units from one area or across various areas to tailor your degree. The same units may appear in multiple areas/parts however each unit can only be credited once toward the degree.

Public policy and political communication electives

Communication for social change and development electives

Communication for sustainability and the environment electives

Health communication electives

Management, leadership and entrepreneurship electives

Media, production and digital technologies electives

The handbook's description of this structure

The course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing strategic communication.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

Units are 6 points unless otherwise stated.

Core studies

You must complete 12 credit points from the following units:

APG5197 Media and public affairs management
APG5366 Strategic communications in a digital era
APG5367 Campaigns, advocacy and change
APG5373 Engaging audiences
APG5374 Data analytics in communications
APG5381 Effective crisis communications

Elective studies

You must complete 12 credit points from the following elective units.

Note 1 - You may complete units from Part A not already taken.

Note 2 - Units are grouped into areas of interest. You may choose units from one area or across various areas to tailor your degree. The same units may appear in multiple areas/parts however each unit can only be credited once toward the degree.

Public policy and political communication electives

APG5086 Governing migration: Refugees, borders and development
APG5101 Foundations of public policy
APG5102 Governance
APG5103 Policy analysis
APG5189 Monitoring and evaluation
APG5458 Digital technology, policy and governance
APG5450 Cultural policy
MPH5269 Foundations of health policy

Communication for social change and development electives

APG5045 Gender and development
APG5073 Conflict, security and development
APG5086 Governing migration: Refugees, borders and development
APG5140 Principles and practices for disaster management, humanitarian action and climate change adaptation
APG5156 Human rights in global politics
APG5229 Prosperity, poverty and sustainability in a globalised world
APG5454 Screen and social justice
APG5628 Understanding development: Discourse, practice and power
APG5805 Project planning and management in international development

Communication for sustainability and the environment electives

APG5229 Prosperity, poverty and sustainability in a globalised world
APG5428 Environmental governance and citizenship
APG5554 Resource evaluation and management
APG5627 Power, politics and development in a changing environment
ENS5010 Global challenges and sustainability (12 points)
ENS5020 Perspectives on sustainability (12 points)
ENS5510 Innovation to influence system change
ENS5520 Understanding human behaviour to influence change
ENS5530 Leading change for sustainable development

Health communication electives

APG5081 Public health ethics
MPH5002 Foundations of health promotion and program planning
MPH5022 Evaluating public health programs
MPH5269 Foundations of health policy
MPH5252 Global health care delivery: principles and challenges
MPH5255 Health and human rights
MPH5272 Principles of health systems

Management, leadership and entrepreneurship electives

APG5082 Creative Entrepreneurship in Cultural Industries
APG5104 Public sector reform
APG5122 Corporate sustainability management
APG5128 Cultural tourism and events management
APG5200 Sports events and cities: Discourses, practices and power
APG5389 Tourism industry and marketing
APG5554 Resource evaluation and management
APG5805 Project planning and management in international development
BEX5411 Creativity and entrepreneurship
MGF5020 Business ethics in a global environment
MGF5928 Strategic leadership
MGF5962 Contemporary management principles and practices
MKF5601 Social media marketing
MKF5926 Integrated marketing communication

Media, production and digital technologies electives

APG5095 Journalism practice
APG5107 Digital language: Users and technology
APG5135 Video journalism
APG5352 Photography
APG5453 Screen cities: Creative contexts
APG5455 Understanding the screen brain, AI and data futures
APG5457 Digital cultures and platforms
APG5458 Digital technology, policy and governance

Learning outcomes

These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.

Upon successful completion of this course it is expected that you will be able to:

1
identify and explain the possibilities, challenges and impact of strategic communication;
2
critically analyse a range of texts and cultural products pertaining to strategic communication;
3
apply research methodologies to real world problems of communication management, recognising an ethical framework for solutions;
4
communicate research findings in a range of formats to professional and non-professional audiences;
5
develop skills to undertake work in a world of constant technological and social change.

Entry requirements

English language

Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

More information

Progression to further studies

Successful completion of this course may provide a pathway to the Master of Strategic Communications Management (A6030).

Other information

The Graduate Certificate of Strategic Communications Management provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication strategies across local and international cultures and being responsive to a digitally integrated world.

Contacts

Academic Coordinator: Dr Mugdha Rai

Common questions

How long is Graduate Certificate of Strategic Communications Management?

0.5 years full time, 24 credit points. At 24 credit points a semester, that is 1 semesters of full-time study.

Where can I study Graduate Certificate of Strategic Communications Management?

At Caulfield.

How do I plan my Graduate Certificate of Strategic Communications Management units?

Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.

Course details

Qualification: Graduate Certificate
AQF level: Level 8
Credit points: 24
Full time: 0.5 Years
Part time: 1 Years
Maximum time: 3 years

Faculty: Faculty of Arts
CRICOS code: 0100208
Abbreviation: GradCertStratCommnMan
Award title: Graduate Certificate of Strategic Communications Management
Handbook years: 2020 2021 2022 2023 2024 20252026