A4010 Graduate Certificate of Strategic Communications Management
Faculty of Arts
Graduate Certificate of Strategic Communications Management (A4010) is a 0.5 years full-time, 24-credit-point, graduate certificate course from the Faculty of Arts, taught at Caulfield. Map your units semester by semester with the MonMap planner.
- Credit points
- 24
- Duration
- 0.5 years full time
- 1 years part time
- Campus
- Caulfield
- On campus
This is the 2020 handbook entry. See the 2026 entry.
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Requisite map
The 2020 handbook lists no units for A4010 itself. Pick an area of study to see its units.
Overview
The Graduate Certificate of Strategic Communications Management provides students with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, graduates will gain skills in building effective and ethical communication strategies across local and international cultures and being responsive to a digitally integrated world. Successful completion of this degree can count as credit toward a Master of Strategic Communications Management for those who desire further study.
Course structure
Core units12 credit points
Additional core unit
6 credit pointsAdditional strategic communications management units12 credit points
List 1
6 credit pointsList 2
6 credit pointsThe handbook's description of this structure
You complete four core units which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing strategic communication.
Units are 6 points unless otherwise stated.
You must complete the following units (12 points):
- APG5365 Principles of global communications
- APG5470 Managing multicultural teams or APG5471 Leadership in intercultural environments
and two units from the following (12 points):
- APG5366 Strategic communications in a digital era or APG5380 Public relations in a global context
- APG5367 Campaigns, advocacy and change or APG5381 Crisis communications and issues management
Learning outcomes
These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.
Upon successful completion of this course it is expected that you will be able to:
- 1
identify and explain the possibilities, challenges and impact of strategic communication;
- 2
critically analyse a range of texts and cultural products pertaining to strategic communication;
- 3
apply research methodologies to real world problems of communication management, recognising an ethical framework for solutions;
- 4
communicate research findings in a range of formats to professional and non-professional audiences
- 5
recognise and develop skills to undertake work in a world of constant technological and social change.
Entry requirements
English language
More information
Progression to further studies
Students who successfully complete the Graduate Certificate of Strategic Communications Management will be eligible for admission at entry point 2 into the Master of Strategic Communications Management.
Other information
The Graduate Certificate of Strategic Communications Management provides students with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, graduates will gain skills in building effective and ethical communication strategies across local and international cultures and being responsive to a digitally integrated world. Successful completion of this degree can count as credit toward a Master of Strategic Communications Management for those who desire further study.
Common questions
How long is Graduate Certificate of Strategic Communications Management?
0.5 years full time, 24 credit points. At 24 credit points a semester, that is 1 semesters of full-time study.
Where can I study Graduate Certificate of Strategic Communications Management?
At Caulfield.
How do I plan my Graduate Certificate of Strategic Communications Management units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.
Course details
- Qualification
- Graduate Certificate
- AQF level
- Level 8
- Credit points
- 24
- Full time
- 0.5 Years
- Part time
- 1 Years
- Maximum time
- 3 years
- Faculty
- Faculty of Arts
- CRICOS code
- 0100208
- Abbreviation
- GradCertStratCommnMan
- Award title
- Graduate Certificate of Strategic Communications Management