APG5380 Public relations in a global context
Faculty of Arts
APG5380 Public relations in a global context is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2024 entry.
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Overview
This unit provides a contemporary, global and sociocultural evaluation of public relations theory, research and practice. Students critically engage with the challenges of communication management in different cultural contexts and analyse the complex role and impact of public relations in society. Topics include the rise of promotional culture, professional ethics as well as issues of diversity and inclusion across diverse industry sectors. National, transnational and postcolonial perspectives are explored to better understand the practice of public relations in different countries and regions.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | Block on |
| Second semester | Caulfield | Flexible |
Assessment
- Online Activities (weekly)30%
- Critical reading20%
- Research essay50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically evaluate the relationship between culture and public relations in a global context;
- 2
analyse the links between socio-cultural contexts and public relations practice;
- 3
identify the distinct ethical considerations that may arise within public relations practice;
- 4
critically assess local and global practices of public relations in the digital era;
- 5
apply advanced communication, research and analytical skills.
Workload and teaching
- Tutorials1 hours
- Workshops10 hours
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
APG5380 is part of 1 area of study in the 2020 handbook.
Contacts
- Unit Coordinators
- Dr Kate Fitch
- Chief Examiners
- Dr Kate Fitch
Common questions
What are the prerequisites for APG5380?
APG5380 has no prerequisites.
When is APG5380 offered?
In 2020, APG5380 runs in Semester 2 at Caulfield.
How much work is APG5380?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5380 have an exam?
No. APG5380 has 3 assessment tasks and no exam.
Which majors and minors include APG5380?
APG5380 is part of Strategic communications management.