APG5380 Public relations in a global context
Faculty of Arts
APG5380 Public relations in a global context is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2023 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2024 entry.
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Overview
This unit provides a contemporary, global and sociocultural evaluation of public relations theory, research and practice. Students critically engage with the challenges of communication management in different cultural contexts and analyse the complex role and impact of public relations in society. Topics include the rise of promotional culture, professional ethics as well as issues of diversity and inclusion across diverse industry sectors. National, transnational and postcolonial perspectives are explored to better understand the practice of public relations in different countries and regions.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | Flexible |
| Second semester | Caulfield | Block on |
Assessment
- Analytical exerciseAssignment20%
- Participation20%
- Essay60%
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically evaluate the relationship between culture and public relations in a global context;
- 2
analyse the links between socio-cultural contexts and public relations practice;
- 3
identify the distinct ethical considerations that may arise within public relations practice;
- 4
critically assess local and global practices of public relations in the digital era;
- 5
apply advanced communication, research and analytical skills.
Workload and teaching
- Tutorials18 hours
- Lectures6 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where students apply their knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but students need to work together to examine, analyse and make decisions to resolve the situation.
This unit is taught intensively in block-mode across six weeks from Weeks 1 to 6 of Semester 2. It adopts a blended learning format, combining short videos, reading and other learning activities in order to promote active, self-directed engagement at the postgraduate level. Students are expected to actively participate in the unit and complete all the learning activities.
Where it fits
APG5380 is part of 1 area of study in the 2023 handbook.
Contacts
- Chief Examiners
- Dr Kate Fitch
- Unit Coordinators
- Dr Kate Fitch
Common questions
What are the prerequisites for APG5380?
APG5380 has no prerequisites.
When is APG5380 offered?
In 2023, APG5380 runs in Semester 2 at Caulfield.
How much work is APG5380?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5380 have an exam?
No. APG5380 has 3 assessment tasks and no exam.
Which majors and minors include APG5380?
APG5380 is part of Strategic communications management.