A4014 Graduate Certificate of Marketing and Digital Communications

Monash minimum: Level A, that is: IELTS: 6.5 overall (no band lower than 6.0); or TOEFL Paper-based test: 550 with a TWE of 4.5; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

Students who successfully complete the Graduate Certificate of Marketing and Digital Communications will be eligible for admission at into the Master of Marketing and Digital Communications. Successful completion of this course may provide a pathway to a master's course in the Faculty of Arts subject to satisfying the appropriate entry requirements.

The Graduate Certificate of Marketing and Digital Communications provides students with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in digital marketing and develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, graduates will gain skills in building effective and ethical communication and marketing strategies across local and international cultures and being responsive to a digitally integrated world. Successful completion of this award can count as credit toward a Master of Marketing and Digital Communications for those who desire further study.