A4014 Graduate Certificate of Marketing and Digital Communications
Faculty of Arts
Graduate Certificate of Marketing and Digital Communications (A4014) is a 24-credit-point, graduate certificate course from the Faculty of Arts, taught at Monash Online. Map your units semester by semester with the MonMap planner.
- Credit points
- 24
- Campus
- Monash Online
- Online
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Requisite map
Overview
The Graduate Certificate of Marketing and Digital Communications provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in digital marketing and develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication and marketing strategies across local and international cultures and being responsive to a digitally integrated world.
Course structure
Part A. Core digital communications studies12 credit points
Part B. Core marketing studies12 credit points
The handbook's description of this structure
The course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing marketing and digital communications.
Course progression map
The course progression map provides guidance on unit enrolment for each teaching period.
Units are 6 credit points unless otherwise stated.
Part A. Core digital communications studies (12 credit points)
You must complete 12 credit points from the following units.
APG5191 Principles of global communications
APG5192 Strategic communications in a digital era
APG5193 Data analytics in communications
APG5194 Effective crisis communications
Part B. Core marketing studies (12 credit points)
You must complete 12 credit points from the following units.
MKO5601 Social media marketing
MKO5881 Digital marketing
MKO5916 Marketing principles in digital world
MKO5926 Integrated marketing communications
Learning outcomes
These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.
Upon successful completion of this course it is expected that you will be able to:
- 1
identify and explain the possibilities, challenges and impact of marketing and digital communication;
- 2
critically analyse a range of texts and cultural products pertaining to marketing and digital communication;
- 3
apply research methodologies to real world problems of marketing and digital communication, recognising an ethical framework for solutions;
- 4
communicate research findings in a range of formats to professional and non-professional audiences;
- 5
recognise and develop skills to undertake work in a world of constant digital disruption.
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
More information
Progression to further studies
If you successfully complete the Graduate Certificate of Marketing and Digital Communications (A4014), you may be eligible for admission at entry Level 2 into the Master of Marketing and Digital Communications (A6032).
Successful completion of this course may also provide a pathway to a masters course in the Faculty of Arts subject to satisfying the appropriate entry requirements.
Other information
The Graduate Certificate of Marketing and Digital Communications provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of communications and marketing related fields. This industry focused degree is designed for those seeking cutting edge knowledge and problem solving skills in digital marketing and communications, developing core competencies in critical areas of strategic and crisis communications, data analytics and social media marketing which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication and marketing strategies across local and international cultures and being responsive to a digitally integrated world.
Contacts
- Academic Coordinator
- Dr Mugdha Rai
Common questions
Where can I study Graduate Certificate of Marketing and Digital Communications?
At Monash Online.
How do I plan my Graduate Certificate of Marketing and Digital Communications units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.