A4014 Graduate Certificate of Marketing and Digital Communications
Faculty of Arts
Graduate Certificate of Marketing and Digital Communications (A4014) is a 24-credit-point, graduate certificate course from the Faculty of Arts, taught at Monash Online. Map your units semester by semester with the MonMap planner.
- Credit points
- 24
- Campus
- Monash Online
- Online
This is the 2023 handbook entry. See the 2027 entry.
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Requisite map
Overview
The Graduate Certificate of Marketing and Digital Communications provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in digital marketing and develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication and marketing strategies across local and international cultures and being responsive to a digitally integrated world. Successful completion of this award can count as credit toward a Master of Marketing and Digital Communications for those who desire further study.
Course structure
Part A. Digital communications12 credit points
Part B. Marketing12 credit points
The handbook's description of this structure
The course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing marketing and digital communications.
Course progression map
The course progression map provides guidance on unit enrolment for each teaching period.
Units are 6 points unless otherwise stated.
You must complete 24 points from part a. and b. below:
a. 12 points from the following units:
- APG5191 Principles of global communications
- APG5192 Strategic communications in a digital era
- APG5193 Data analytics in communications
- APG5194 Effective crisis communications
b. 12 points from the following units:
- MKO5916 Marketing principles in a digital world
- MKO5601 Social media marketing
- MKO5926 Integrated marketing communications
- MKO5881 Digital marketing
Learning outcomes
These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.
Upon successful completion of this course it is expected that you will be able to:
- 1
identify and explain the possibilities, challenges and impact of marketing and digital communication
- 2
critically analyse a range of texts and cultural products pertaining to marketing and digital communication
- 3
apply research methodologies to real world problems of marketing and digital communication, recognising an ethical framework for solutions
- 4
communicate research findings in a range of formats to professional and non-professional audiences
- 5
recognise and develop skills to undertake work in a world of constant digital disruption
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
More information
Progression to further studies
If you successfully complete the Graduate Certificate of Marketing and Digital Communications (A4014) may be eligible for admission at entry point 2 into the Master of Marketing and Digital Communications (A6032).
Successful completion of this course may also provide a pathway to a master's course in the Faculty of Arts subject to satisfying the appropriate entry requirements.
Other information
The Graduate Certificate of Marketing and Digital Communications provides you with foundation skills, knowledge and capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in digital marketing and develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will gain skills in building effective and ethical communication and marketing strategies across local and international cultures and being responsive to a digitally integrated world. Successful completion of this award can count as credit toward a Master of Marketing and Digital Communications for those who desire further study.
Contacts
- Academic Coordinator
- Dr Mugdha Rai
Common questions
Where can I study Graduate Certificate of Marketing and Digital Communications?
At Monash Online.
How do I plan my Graduate Certificate of Marketing and Digital Communications units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.