B2044 Bachelor of Marketing and Bachelor of Media Communication
Faculty of Business and Economics
Bachelor of Marketing and Bachelor of Media Communication (B2044) is a 4 years full-time, 192-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. In 2027 you can choose from 4 specialisations. Map your units semester by semester with the MonMap planner.
- Credit points
- 192
- Duration
- 4 years full time
- 8 years part time
- Campus
- Caulfield
- On campus
- Guaranteed ATAR
- 73 International: UERT Year 12/Foundation Band 2+ (77.5-79.99)
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Requisite map
The 2027 handbook lists no units for B2044 itself. Pick an area of study to see its units.
Overview
This double degree in marketing and media communication will give you specialist business knowledge, communications skills and the ability to work across a number of industries. It's also a great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and business.
You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace.
Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.
Course structure
Made up of
Rules
Marketing component96 credit points
Media Communication component96 credit points
The handbook's description of this structure
Double degree courses include the features of the component degree courses, except that electives may be reduced.
Marketing
B2036 Bachelor of Marketing is a specialist course that is structured in four parts. In this double degree you complete:
Part A. Core studies
This will provide you with a study of marketing and the impact they have on decision making in organisations.
Part B. Discipline studies
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.
Part C. Capstone studies
The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.
Bachelor of Media Communication
A2002 Bachelor of Media Communication is a specialist course that is structured in four parts. In this double degree you complete:
Part A. Core studies
These units build your competence in:
- analysing and understanding the current state and past developments in media communication locally and globally;
- understanding impacts of media and communication transformation, and media power;
- creating future scenarios and media communication visions by developing your preparedness and adaptability for future media communication change and creativity.
Part B. Foundation studies
These units involves developing your competencies across a range of specified media areas and linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing your competency in ethical and legal aspects of media communication
Part C. Specialist studies
These units involve further developing specialised competencies necessary for you to work in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, working in teams, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
You must complete 192 points, of which 96 points are from the Bachelor of Marketing (including all of the requirements in Part A, B and C for the single degree) and 96 points from the Bachelor of Media Communication (including all the requirements in Part A, B and C for the single degree).
Marketing component (96 credit points)
You must complete 96 credit points, including all of the requirements in Part A, Part B, and Part C, for the Bachelor of Marketing.
Media communication component (96 credit points)
You must complete 96 credit points, including all of the requirements in Part A, Part B, and Part C, for the Bachelor of Media Communication.
Areas of study
Entry requirements
Guaranteed ATAR and selection rank
73 International: UERT Year 12/Foundation Band 2+ (77.5-79.99); UERT Post-secondary Band 2 (Credit)
Other applicants
All applicants must satisfy the equivalence of the VCE subject prerequisites.
VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.
Monash College entry requirements:
Diploma of Business Part 2 average: 60%
Monash University Foundation Year average: 72.5%
Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
Pathways
Refer to the Course description for each partner course.
More information
Professional accreditation
Subject to unit choice, these degrees are accredited by relevant Australian professional bodies. Refer to the professional recognition webpage.
Notes for students
You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee, Global Immersion Guarantee and Volunteering. These flagship rich educational experience units may be credited towards your degree if approved by the faculty. There are both 6 and 12 credit point unit options available.
If you are enrolled in a double degree it may be possible to utilise credit from one or both of your degrees to do a 6 and/or 12 credit point flagship rich educational experience. For information on eligible double degree combinations please see FREE.
Other information
This double degree in marketing and media communication will give you specialist business knowledge, communications skills and the ability to work across a number of industries. It's also a great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and business.
You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace.
Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.
Common questions
How long is Bachelor of Marketing and Bachelor of Media Communication?
4 years full time, 192 credit points. At 24 credit points a semester, that is 8 semesters of full-time study.
What specialisations can I take in Bachelor of Marketing and Bachelor of Media Communication?
4 specialisations in 2027, including Journalism, Media, Public relations and Screen.
What ATAR do I need for Bachelor of Marketing and Bachelor of Media Communication?
The guaranteed ATAR listed for 2027 entry is 73 International: UERT Year 12/Foundation Band 2+ (77.5-79.99).
Where can I study Bachelor of Marketing and Bachelor of Media Communication?
At Caulfield.
How do I plan my Bachelor of Marketing and Bachelor of Media Communication units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.
Course details
- Qualification
- Bachelor Degree
- AQF level
- Level 7
- Credit points
- 192
- Full time
- 4 Years
- Part time
- 8 Years
- Maximum time
- 10 years
- Faculty
- Faculty of Business and Economics
- CRICOS code
- 097638D
- Abbreviation
- BMktg/BMediaComm
- Award title
- Bachelor of Marketing and Bachelor of Media Communication