B2044 Bachelor of Marketing and Bachelor of Media Communication

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making.

Bachelor of Media Communication

A2002 Bachelor of Media Communication through three themes that combine to underpin media communication practice: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Part A. Strategic knowledge

These studies build your competence in: analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing your preparedness and adaptability for future media communication change and creativity.

Part B. Practical and professional skills

This involves developing your competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing your competency in ethical and legal aspects of media communication.

Part C. Collaboration and leadership

This involves competencies necessary for you to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 192 points, of which 96 points are from the Bachelor of Marketing (including all of the requirements in Part A, B and C for the single degree) and 96 points from the Bachelor of Media Communication (including all the requirements in Part A, B and C for the single degree).

You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee and Global Immersion Guarantee. These flagship rich educational experience units may be credited towards your degree if approved by the faculty. There are both 6 and 12 credit point unit options available.

If you are enrolled in a double degree it may be possible to use 6 credit points from each degree to do the Global Immersion Guarantee (12 credit points). For information on eligible double degree combinations please see Global Immersion Guarantee.