MonMap
A course mapper by Monash Association of Coding (MAC)
Bachelor of Marketing
B2036
Overview
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 144
- Qualification
- Level 7 - Bachelor Degree
- Type
- UG specialist
- Faculty
- Faculty of Business and Economics
- Modes
- On-campus · Full-time · Part-time
- CRICOS code
- 084685D
- Handbook year
- 2026