Mini Map

Bachelor of Marketing

B2036

Overview

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points
144
Qualification
Level 7 - Bachelor Degree
Type
UG specialist
Faculty
Faculty of Business and Economics
Modes
On-campus · Full-time · Part-time
CRICOS code
084685D
Handbook year
2026