B2036 Bachelor of Marketing

The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Part D. Free elective study

These are free electives which will enable you to further your knowledge of marketing, or business more broadly, or to select units from across the University in which you are eligible to enrol. 

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete units as specified in Parts A, B, C and D (144 points): including 96 points of study in Parts A, B and C, and 48 points of free electives in Part D.

In choosing your units, you must ensure that you complete no more than 10 units (60 points) at level 1 and at least six units (36 points) at level 3, including four units (24 points) at level 3 offered by the Faculty of Business and Economics.

Units are 6 points unless otherwise stated.

Part A. Foundation business knowledge (24 points)

You must complete:

• ACF1200/ACX1200 Accounting for managers
• ECF1100 Microeconomics
• ETF1100/ETX1100 Business statistics
• MGF1010 Introduction to management

Part B. Specialist discipline knowledge and Part C. Capstone experience (72 points)

You must complete:

a. The following nine units (54 points)

• BTX3181 Marketing law
• MKF1120 Marketing theory and practice
• MKF2111/MKX2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF2131 Marketing decision analysis
• MKF2801 Marketing insights
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing*
• MKF3461 Marketing communication

* Capstone unit

b. Any 3 units (18 points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 2 units (12 points) at level 2 or 3.

Part D. Elective study (48 points)

Electives can also be chosen from across the University, including to complete a major or minor from another course if you have met the required prerequisites and there are no restrictions on enrolling in the units. Enrolment in Faculty of Business and Economics units at campuses other than the campus of enrolment is subject to there being capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations.

No more than two units can contribute towards two majors, or a major and a minor, in the same course (including a double degree course). The same unit is not credited towards two minors.

For students in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.