CourseBachelor DegreeBMktg

B2036 Bachelor of Marketing

Faculty of Business and Economics

Bachelor of Marketing (B2036) is a 3 years full-time, 144-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. Map your units semester by semester with the MonMap planner.

Credit points: 144
Duration: 3 years full time; 6 years part time
Campus: Caulfield; On campus
Guaranteed ATAR: 71

This is the 2026 handbook entry. See the 2027 entry.

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Requisite map

Overview

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.

Course structure

Rules

In choosing your units, you must ensure that you complete no more than 10 units (60 credit points) at Level 1 and at least six units (36 credit points) at Level 3, including four units (24 credit points) at Level 3 offered by the Faculty of Business and Economics.

Part A. Core studies24 credit points

You must complete the following units.

Part B. Discipline studies66 credit points

You must complete 66 credit points, comprising:
- 48 credit points (eight units) from the following list; and
- 18 credit points (three units) from specified discipline electives.

Specified discipline electives

18 credit points

You must also complete any three units (18 credit points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 12 credit points at Level 2 or 3.

Part C. Capstone studies6 credit points

You must complete the following unit.

MKF3131Strategic marketingNo reviews yet6 cp

Part D. Elective studies48 credit points

You must complete 48 credit points of elective study.

Electives can also be chosen from across the University, including to complete a major or minor from another course if you have met the required prerequisites and there are no restrictions on enrolling in the units. Enrolment in Faculty of Business and Economics units at campuses other than your campus of enrolment is subject to there being capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations.

No more than two units can contribute towards two majors, or a major and a minor, in the same course (including a double degree course). The same unit is not credited towards two minors.

If you are in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.

You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee and Global Immersion Guarantee. These flagship rich educational experience units may be credited utilising your free electives if approved by the faculty. There are both 6 and 12 credit point unit options available.

The handbook's description of this structure

This is a specialist course, structured in four parts:

Part A. Core studies

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Discipline studies

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone studies

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Part D. Elective studies

These are free electives which will enable you to further your knowledge of marketing, or business more broadly, or to select units from across the University in which you are eligible to enrol.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete units as specified in Parts A, B, C and D (144 credit points): including 96 credit points of study in Parts A, B and C, and 48 credit points of electives in Part D.

In choosing your units, you must ensure that you complete no more than 10 units (60 credit points) at level 1 and at least six units (36 credit points) at level 3, including four units (24 credit points) at level 3 offered by the Faculty of Business and Economics.

Units are 6 credit points unless otherwise specified.

Part A. Core studies (24 credit points)

You must complete the following four units (24 credit points):

ACF1001 Accounting fundamentals
ECF1100 Microeconomics
ETF1100 Business statistics
MGF1010 Introduction to management

Part B. Discipline studies (66 credit points)

You must complete the following eight units (48 credit points)

BTX3181 Marketing law
MKF1120 Marketing theory and practice
MKF2111 Buyer behaviour
MKF2121 Marketing research methods
MKF2131 Marketing decision analysis
MKF2801 Marketing insights
MKF3121 Marketing planning and implementation
MKF3461 Marketing communication

Specified discipline electives

You must complete Any 3 units (18 credit points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 2 units (12 credit points) at level 2 or 3.

Part C. Capstone studies (6 credit points)

You must complete the following unit

MKF3131 Strategic marketing

Part D. Elective studies (48 credit points)

You must complete 48 credit points of elective study

Electives can also be chosen from across the University, including to complete a major or minor from another course if you have met the required prerequisites and there are no restrictions on enrolling in the units. Enrolment in Faculty of Business and Economics units at campuses other than the campus of enrolment is subject to there being capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations.

No more than two units can contribute towards two majors, or a major and a minor, in the same course (including a double degree course). The same unit is not credited towards two minors.

For students in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.

You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee and Global Immersion Guarantee. These flagship rich educational experience units may be credited utilising your free electives if approved by the faculty. There are both 6 and 12 credit point unit options available.

Learning outcomes

These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.

Upon successful completion of this course it is expected that you will be able to:

1
demonstrate broad knowledge and technical skills in marketing, and related disciplines, including the use of digital technologies and techniques, to provide marketing solutions relevant to diverse stakeholders in dynamic marketing environments
2
critically analyse and solve marketing and business problems, including appropriate use of digital technology, to support strategic decision-making in diverse organisational contexts
3
communicate clearly, effectively and professionally in a business context with the ability to adapt to diverse contexts and audiences
4
identify, gather and critically evaluate sources of knowledge and business information to support evidence-based decisions
5
exhibit effective collaboration in teams to address business challenges, and demonstrate leadership where appropriate
6
integrate global contexts in business analysis and decision-making
7
embed ethical considerations into decision-making processes and propose solutions that result in sustainable outcomes for stakeholders and the environment
8
demonstrate an inclusive mindset that embeds equity, diversity and inclusion in business practices by incorporating differing perspectives, cultures, identities, skills, and abilities

Entry requirements

Guaranteed ATAR and selection rank

71; International: UERT Year 12/Foundation Band 2+ (77.5-79.99); UERT Post-Secondary Band 2 (Credit)

Other applicants

All applicants must satisfy the equivalence of the VCE subject prerequisites.

VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.

Monash College entry requirements:
Diploma of Business Part 2 average: 60%
Monash University Foundation Year average: 70%

Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.

English language

Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

Pathways

Monash College - Diploma of Business
Monash Transition Program

Articulation agreements:

Abu Dhabi University - 2.5+1.5 - Exp: 12/07/2025
Amity University (Noida campus) - 2+2, (1.5+1.5), (1+2) - Exp: 01/07/2025
Beijing Foreign Studies University (BFSU) - 2+2 - Exp: 19/05/2024 renewal in progress
Beijing Institute of Technology, Zhuhai (BITZH) - 2+2 - Exp: 19/05/2024 renewal in progress
Beijing Jiaotong University (BJTU) - 2+2 - *Approval in progress
Central South University (CSU) - 2+2 - Exp: 25/11/2025
Central University of Finance and Economics (CUFE) - 2+2 - Exp: 16/06/2024
Diplomatic Academy of Vietnam (DAV) - 1+2 - Exp: 27/06/2027
Dongbei University of Finance and Economics (DUFE) - 2+2 - Exp: 11/11/2024
FPT Education Global - 2+2 - Exp: 02/06/2026
Guangdong University of Finance (GDUF) - 2+2 - Exp: 12/12/2024
Guangdong University of Technology (GDUT) - 2+2 - Exp: 16/04/2028
Hanoi University of Science and Technology (HUST) - 2.5+1.5 - Exp: 07/08/2026
Henan University - 2+2 - Exp: 17/04/24 renewal in progress
Hunan University - 2+2 - Exp: 19/07/2026
International University, Vietnam National University (IU VNU HCMC) - 1.5+1.5 - Exp: 12/12/2026
Narsee Monjee Institute of Management Studies (NMIMS) - 1.5+1.5 - Exp: 05/09/28
Shanghai International Studies University (SISU) - 1.5+2 - Exp: 13/01/2027
Shanghai University of Finance and Economics (SUFE) - 1.5+2 - Exp: 30/09/2026
South China Agricultural University (SCAU) - 2+2 - Exp: 23/05/2027
Southwestern University of Finance and Economics (SWUFE) - 2+2 - Exp: 28/02/2027
University of Danang (DUE - UE) - 2+2 - Exp: 12/02/2028
University of Danang (DUE - VNUK) - 2+2 - Exp: 17/08/2025
University of Economics and Business, Vietnam National University (UEB-VNU) - 2+2 - Exp: 29/08/2028
University of Economics, International School of Business, Ho Chi Minh City (UEH-ISB) - (1.5+1.5) & (1+2) - Exp: 29/11/2027
Vidyalankar School of Information Technology (VSIT) - (1.5+2), (2+1.5), (2+2) - Exp: 31/01/2026
Xi'an International Studies University (XISU) - 2+2 - Exp: 30/05/2029
Xi'an Jiaotong-Liverpool University (XJTLU) - 2+2 - Exp: 30/06/2029
Zhengzhou University (ZZU) - 2+2 - Exp: 25/07/2026

More information

Progression to further studies

Successful completion of this course may provide a pathway to the one year honours program Bachelor of Commerce (Honours) (B3701). To be eligible to apply for entry into the Bachelor of Commerce (Honours) (B3701), you must have achieved a distinction grade average (70%) or above in 24 credit points at Level 3. In addition, some particular Level 3 units may need to be completed for admission to honours.

Professional accreditation

Subject to unit choice, this degree is accredited by relevant Australian professional bodies. Refer to the professional recognition webpage.

Notes for students

You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee, Global Immersion Guarantee and Volunteering. These flagship rich educational experience units may be credited utilising your free electives if approved by the faculty. There are both 6 and 12 credit point unit options available.

For information on eligibility please see FREE.

Other information

Common questions

How long is Bachelor of Marketing?

3 years full time, 144 credit points. At 24 credit points a semester, that is 6 semesters of full-time study.

What ATAR do I need for Bachelor of Marketing?

The guaranteed ATAR listed for 2026 entry is 71.

Where can I study Bachelor of Marketing?

At Caulfield.

How do I plan my Bachelor of Marketing units?

Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.

Course details

Qualification: Bachelor Degree
AQF level: Level 7
Credit points: 144
Full time: 3 Years
Part time: 6 Years
Maximum time: 8 years

Faculty: Faculty of Business and Economics
CRICOS code: 084685D
Abbreviation: BMktg
Award title: Bachelor of Marketing
Handbook years: 2020 2021 2022 2023 2024 202520262027