B2036 Bachelor of Marketing
Faculty of Business and Economics
Bachelor of Marketing (B2036) is a 3 years full-time, 144-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. Map your units semester by semester with the MonMap planner.
- Credit points
- 144
- Duration
- 3 years full time
- 6 years part time
- Campus
- Caulfield
- On campus
- Guaranteed ATAR
- 75
This is the 2025 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review B2036.
Requisite map
Overview
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.
Course structure
Rules
Part A. Foundation business knowledge24 credit points
Part B. Specialist discipline knowledge66 credit points
- BTX3181Marketing lawNo reviews yet6 cp
- MKF1120Marketing theory and practiceNo reviews yet6 cp
- MKF2111Buyer behaviourNo reviews yet6 cp
- MKF2121Marketing research methodsNo reviews yet6 cp
- MKF2131Marketing decision analysisNo reviews yet6 cp
- MKF2801Marketing insightsNo reviews yet6 cp
- MKF3121Marketing planning and implementationNo reviews yet6 cp
- MKF3461Marketing communicationNo reviews yet6 cp
Additional Marketing units
18 credit pointsPart C. Capstone experience6 credit points
Part D. Free elective study48 credit points
Electives can also be chosen from across the University, including to complete a major or minor from another course if you have met the required prerequisites and there are no restrictions on enrolling in the units. Enrolment in Faculty of Business and Economics units at campuses other than your campus of enrolment is subject to there being capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations.
No more than two units can contribute towards two majors, or a major and a minor, in the same course (including a double degree course). The same unit is not credited towards two minors.
If you are in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.
You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee and Global Immersion Guarantee. These flagship rich educational experience units may be credited utilising your free electives if approved by the faculty. There are both 6 and 12 credit point unit options available.
The handbook's description of this structure
The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study.
Part A. Foundation business knowledge
This will provide you with a study of marketing and the impact they have on decision making in organisations.
Part B. Specialist discipline knowledge
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.
Part C. Capstone experience
The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.
Part D. Free elective study
These are free electives which will enable you to further your knowledge of marketing, or business more broadly, or to select units from across the University in which you are eligible to enrol.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
You must complete units as specified in Parts A, B, C and D (144 credit points): including 96 credit points of study in Parts A, B and C, and 48 credit points of free electives in Part D.
In choosing your units, you must ensure that you complete no more than 10 units (60 credit points) at level 1 and at least six units (36 credit points) at level 3, including four units (24 credit points) at level 3 offered by the Faculty of Business and Economics.
Units are 6 credit points unless otherwise stated.
Part A. Foundation business knowledge (24 credit points)
You must complete the following four units (24 credit points):
- ACF1001 Accounting fundamentals
- ECF1100 Microeconomics
- ETF1100 Business statistics
- MGF1010 Introduction to management
Part B. Specialist discipline knowledge (66 credit points)
You must complete:
a. The following eight (48 credit points)
- BTX3181 Marketing law
- MKF1120 Marketing theory and practice
- MKF2111 Buyer behaviour
- MKF2121 Marketing research methods
- MKF2131 Marketing decision analysis
- MKF2801 Marketing insights
- MKF3121 Marketing planning and implementation
- MKF3461 Marketing communication
b. Any 3 units (18 credit points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 2 units (12 credit points) at level 2 or 3.
Part C. Capstone experience (6 credit points)
You must complete:
- MKF3131 Strategic marketing
Part D. Elective study (48 credit points)
Electives can also be chosen from across the University, including to complete a major or minor from another course if you have met the required prerequisites and there are no restrictions on enrolling in the units. Enrolment in Faculty of Business and Economics units at campuses other than the campus of enrolment is subject to there being capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations.
No more than two units can contribute towards two majors, or a major and a minor, in the same course (including a double degree course). The same unit is not credited towards two minors.
For students in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.
You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee and Global Immersion Guarantee. These flagship rich educational experience units may be credited utilising your free electives if approved by the faculty. There are both 6 and 12 credit point unit options available.
Learning outcomes
These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.
Upon successful completion of this course it is expected that you will be able to:
- 1
be critical and creative scholars who produce:
- innovative solutions to problems
- apply research skills to business challenges
- communicate effectively and perceptively
- 2
be responsible and effective global citizens who:
- engage in an internationalised world
- exhibit cross-cultural competence
- demonstrate ethical values
- 3
demonstrate broad knowledge and technical skills in marketing and provide discipline based solutions relevant to the business, professional and public policy communities that we serve
- 4
have the acumen to use their in-depth marketing knowledge to drive business performance
- 5
comply with the Australian Business Dean's Council endorsed Marketing Learning Standards of social responsibility, analysis, knowledge, judgment and communication
- 6
demonstrate a well-developed understanding of multidisciplinary decision making in organisations via application of knowledge from core business discipline areas.
Entry requirements
Guaranteed ATAR and selection rank
75; International: UERT Year 12/Foundation Band 2+ (77.5-79.99); UERT Post-Secondary Band 2 (Credit)
Other applicants
All applicants must satisfy the equivalence of the VCE subject prerequisites.
VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.
Monash College entry requirements:
Diploma of Business Part 2 average: 60%
Monash University Foundation Year average: 70%
Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
Pathways
Monash College - Diploma of Business
Monash Transition Program
Articulation agreements:
Abu Dhabi University - 2.5+1.5 - Exp: 12/07/2025
Amity University (Noida campus) - 2+2, (1.5+1.5), (1+2) - Exp: 01/07/2025
Beijing Foreign Studies University (BFSU) - 2+2 - Exp: 19/05/2024 renewal in progress
Beijing Institute of Technology, Zhuhai (BITZH) - 2+2 - Exp: 19/05/2024 renewal in progress
Beijing Jiaotong University (BJTU) - 2+2 - *Approval in progress
Central South University (CSU) - 2+2 - Exp: 25/11/2025
Central University of Finance and Economics (CUFE) - 2+2 - Exp: 16/06/2024
Diplomatic Academy of Vietnam (DAV) - 1+2 - Exp: 27/06/2027
Dongbei University of Finance and Economics (DUFE) - 2+2 - Exp: 11/11/2024
FPT Education Global - 2+2 - Exp: 02/06/2026
Guangdong University of Finance (GDUF) - 2+2 - Exp: 12/12/2024
Guangdong University of Technology (GDUT) - 2+2 - Exp: 16/04/2028
Hanoi University of Science and Technology (HUST) - 2.5+1.5 - Exp: 07/08/2026
Henan University - 2+2 - Exp: 17/04/24 renewal in progress
Hunan University - 2+2 - Exp: 19/07/2026
International University, Vietnam National University (IU VNU HCMC) - 1.5+1.5 - Exp: 12/12/2026
Narsee Monjee Institute of Management Studies (NMIMS) - 1.5+1.5 - Exp: 05/09/28
Shanghai International Studies University (SISU) - 1.5+2 - Exp: 13/01/2027
Shanghai University of Finance and Economics (SUFE) - 1.5+2 - Exp: 30/09/2026
South China Agricultural University (SCAU) - 2+2 - Exp: 23/05/2027
Southwestern University of Finance and Economics (SWUFE) - 2+2 - Exp: 28/02/2027
University of Danang (DUE - UE) - 2+2 - Exp: 12/02/2028
University of Danang (DUE - VNUK) - 2+2 - Exp: 17/08/2025
University of Economics and Business, Vietnam National University (UEB-VNU) - 2+2 - Exp: 29/08/2028
University of Economics, International School of Business, Ho Chi Minh City (UEH-ISB) - (1.5+1.5) & (1+2) - Exp: 29/11/2027
Vidyalankar School of Information Technology (VSIT) - (1.5+2), (2+1.5), (2+2) - Exp: 31/01/2026
Xi'an International Studies University (XISU) - 2+2 - Exp: 30/05/2029
Xi'an Jiaotong-Liverpool University (XJTLU) - 2+2 - Exp: 30/06/2029
Zhengzhou University (ZZU) - 2+2 - Exp: 25/07/2026
More information
Progression to further studies
Successful completion of this course may provide a pathway to the one year honours program Bachelor of Commerce (Honours) (B3701). To be eligible to apply for entry into the Bachelor of Commerce (Honours) (B3701), you must have achieved a distinction grade average (70%) or above in 24 credit points at Level 3. In addition, some particular Level 3 units may need to be completed for admission to honours.
Professional accreditation
Subject to unit choice, this degree is accredited by relevant Australian professional bodies. Refer to the professional recognition webpage.
Notes for students
You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee, Global Immersion Guarantee and Volunteering. These flagship rich educational experience units may be credited utilising your free electives if approved by the faculty. There are both 6 and 12 credit point unit options available.
For information on eligibility please see FREE.
Other information
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.
Common questions
How long is Bachelor of Marketing?
3 years full time, 144 credit points. At 24 credit points a semester, that is 6 semesters of full-time study.
What ATAR do I need for Bachelor of Marketing?
The guaranteed ATAR listed for 2025 entry is 75.
Where can I study Bachelor of Marketing?
At Caulfield.
How do I plan my Bachelor of Marketing units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.