B6052 Master of Management and Master of Applied Marketing
Faculty of Business and Economics
Master of Management and Master of Applied Marketing (B6052) is a 2 years full-time, 96-credit-point, master's degree (coursework) course from the Faculty of Business and Economics, taught at Caulfield. Map your units semester by semester with the MonMap planner.
- Credit points
- 96
- Duration
- 2 years full time
- 4 years part time
- Campus
- Caulfield
- On campus
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Requisite map
The 2027 handbook lists no units for B6052 itself. Pick an area of study to see its units.
Overview
Do you want to become a great business leader that has a strong understanding of marketing theory and practice?
In this double master’s degree, you’ll build advanced management capabilities complemented by a strong marketing skillset. You’ll gain highly developed leadership skills that will inspire those in your organisation to achieve success, and with advanced marketing knowledge you’ll have a firm understanding of its practical application. With expertise in both these complementary fields, you’ll blend cutting-edge research and practice to become an effective marketing leader, and gain specialist management knowledge that will fundamentally change the way you lead within your organisation.
Course structure
Made up of
Management component48 credit points
Applied Marketing component48 credit points
The handbook's description of this structure
Double degree courses include all the features of the component degree courses, except that electives may be reduced or redirected.
Master of Management
The Master of Management is structured in three parts: Part A. Core studies, Part B. Discipline studies and Part C. Elective studies. In this double degree course you complete:
Part A. Core studies
These units will provide you with a comprehensive understanding of core management principles, contemporary practice and leadership and their impact on multi-discipline decision-making in organisations. These units will develop your capacity as an innovative future-ready professional who is able to apply specialist knowledge to complex management issues.
Part B. Discipline studies
These units develop your capacity as a critical and creative professional who can apply advanced management knowledge to analyse complex organisational issues. You will build the skills to evaluate theories, apply evidence-based practices, and design innovative solutions that enhance leadership, strategy, and sustainable performance in diverse organisational contexts. Selected units within this part are accredited by the Australian HR Institute (AHRI).
Master of Applied Marketing
The Master of Applied Marketing is structured in three parts: Part A. Core studies, Part B. Discipline studies and Part C. Elective studies. In this double degree course you complete:
Part A. Core studies
These units will provide you with a comprehensive study of core marketing topics and impacts on marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.
Part B. Discipline studies
These units will advance your knowledge and skill development, and provide you with specialist professional insights and advanced practical skills that can be applied in marketing.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
You must complete 96 points, of which 48 points are from the Master of Management (including all the requirements in Part A and Part B for the single degree) and 48 points from the Master of Applied Marketing (including all of the requirements in Part A and Part B for the single degree).
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test.
Pathways
Refer to the Course description for each partner course
More information
Other information
Do you want to become a great business leader that has a strong understanding of marketing theory and practice?
In this double master’s degree, you’ll build advanced management capabilities complemented by a strong marketing skillset. You’ll gain highly developed leadership skills that will inspire those in your organisation to achieve success, and with advanced marketing knowledge you’ll have a firm understanding of its practical application. With expertise in both these complementary fields, you’ll blend cutting-edge research and practice to become an effective marketing leader, and gain specialist management knowledge that will fundamentally change the way you lead within your organisation.
Common questions
How long is Master of Management and Master of Applied Marketing?
2 years full time, 96 credit points. At 24 credit points a semester, that is 4 semesters of full-time study.
Where can I study Master of Management and Master of Applied Marketing?
At Caulfield.
How do I plan my Master of Management and Master of Applied Marketing units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.