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MKF3461Marketing communication

UnitLevel 3|6 credit points|Business and Economics

The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business...

Semester 1Semester 2Caulfield

MKC3460Marketing communication in the digital age

UnitLevel 3|6 credit points|Business and Economics

In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social...

Semester 2Clayton

MKX3631Marketing internship

UnitLevel 3|6 credit points|Business and Economics

Ready to apply theory to practice? A marketing internship provides you with first-hand experience working in a marketing role. By experiencing marketing in action through the activities undertaken during the internship, you will enhance...

Semester 1Semester 2Caulfield

BTC3300Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights,...

Semester 2Clayton

BTX3181Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and...

Semester 1Caulfield

MKF3121Marketing planning and implementation

UnitLevel 3|6 credit points|Business and Economics

"Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for...

Semester 1Semester 2Caulfield

MKF3151Marketing planning and strategy

UnitLevel 3|6 credit points|Business and Economics

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Semester 1Semester 2Caulfield

MKW3610Marketing strategy and implementation

UnitLevel 3|6 credit points|Business and Economics

The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and...

Semester 1Semester 2Malaysia

MKC3140Marketing strategy implementation

UnitLevel 3|6 credit points|Business and Economics

This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation,...

Semester 2Clayton

MEC3001Material properties and selection

UnitLevel 3|6 credit points|Engineering

This unit introduces you to materials and manufacturing processes used in the fabrication of engineering components and structures. You will explore the physical and chemical underpinnings of engineering materials and how these contribute...

Semester 1Semester 2ClaytonMalaysia

CHM3180Materials chemistry

UnitLevel 3|6 credit points|Science

The unit describes the structure, properties and synthesis of biomaterials, macromolecules, and 'smart' inorganic materials, which are designed to carry out a range of sensing or active functions. Includes: biopolymers and...

Semester 2Clayton

MTE3101Materials in a complex world 1: People, projects and data

UnitLevel 3|6 credit points|Engineering

This unit will explore the importance and use of quantitative data and modelling in materials engineering, including experimental design, data acquisition, interpretation and communication of results. It also launches a program of...

MTE3201Materials in a complex world 2: Characterisation, identification and selection

UnitLevel 3|6 credit points|Engineering

This unit will focus on materials selection in manufactured products. This will primarily be achieved via a product disassembly project ("lawnmower project"), which aims to identify materials and their processing routes, to analyse why...

Semester 2Clayton

MTE3103Materials life cycle

UnitLevel 3|6 credit points|Engineering

This unit will cover different aspects related to an industrial material’s lifecycle, from its production to application in service, and culminating in its end-of-life. It will delve into fundamental sciences that govern interactions of...

Semester 1Clayton

EDF3067Mathematics 2

UnitLevel 3|6 credit points|Education

In this unit you will develop student-centred inclusive approaches for teaching mathematics in Foundation to Year 6, with a particular focus on the Geometry and Measurement strand and the Probability and Statistics strand. You will develop...

Semester 1ClaytonPeninsula

MTH3000Mathematics research project level 3

UnitLevel 3|6 credit points|Science

This unit provides you with an opportunity to work with a supervisor and complete a mathematical research project chosen from a range of areas of mathematics and statistics, including astrophysics, dynamics, chaos, computing algorithm...

Summer ASemester 1Semester 2Clayton

MEC3416Mechanical design 2

UnitLevel 3|6 credit points|Engineering

In this integrative level 3 unit, students of mechanical engineering programs are introduced to the design of machine elements covering bearings, shafts, welds, fasteners, gears etc. This leads to an examination of techniques for improving...

Semester 2ClaytonMalaysia

MEC3453Mechanical dynamics 2

UnitLevel 3|6 credit points|Engineering

The fundamental concepts of rigid body and particle dynamics taught in the second level dynamics unit will be further reinforced. This unit then focusses on mechanical vibrations theory. The methodology for analysing the response of a...

Semester 2ClaytonMalaysia

ATS3213Media communication professional placement

UnitLevel 3|12 credit points|Arts

This advanced, final-year unit will contribute to your career development by providing you with an opportunity to complete a major, "hands-on", real-world project that integrates knowledge and skills gained throughout the course in a...

ATS3192Media entrepreneurship lab

UnitLevel 3|6 credit points|Arts

The Media Entrepreneurship Lab is a practical unit where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media entrepreneurship. You will...

Semester 1Caulfield