Introduction to public relations

This unit will introduce you to the field of public relations. It will provide you with an understanding of the value of public relations to different types of organisations such as corporations, governments and not-for-profit entities as well as enable appreciation of how different modes of media can be used as tools for public relations to reach different audiences in a digitally-mediated world. In addition to developing key practical skills needed in the industry, you will also learn about the importance of ethics in public relations.