AMU1010 Introduction to public relations
Faculty of Arts
AMU1010 Introduction to public relations is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2026 in Semester 2 at Malaysia. It has no prerequisites and unlocks 1 unit.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Malaysia
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before AMU1010
No prerequisites or corequisites.
After AMU1010
1 unit list AMU1010 as a prerequisite or corequisite.
Overview
This unit will introduce you to the field of public relations. It will provide you with an understanding of the value of public relations to different types of organisations such as corporations, governments and not-for-profit entities as well as enable appreciation of how different modes of media can be used as tools for public relations to reach different audiences in a digitally-mediated world. In addition to developing key practical skills needed in the industry, you will also learn about the importance of ethics in public relations.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- Quiz/QuizzesQuiz / Test20%
- Media taskArtefact30%
- ReportWritten30%
- Presentation20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Identify the function of public relations in a digitally-mediated world;
- 2
Develop writing and communication skills required in the public relations industry;
- 3
Write a report targeted at influencing external stakeholders;
- 4
Develop research and analytical skills relevant to the public relations industry;
- 5
Communicate perceptively, effectively and with cultural sensitivity;
- 6
Demonstrate ethical values as responsible and effective global citizens in the public relations workplace.
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Teaching approachPeer assisted learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
AMU1010 is part of 2 areas of study in the 2026 handbook.
Contacts
- Chief Examiners
- Mr Rubin Khoo
- Unit Coordinators
- Mr Rubin Khoo
Common questions
What are the prerequisites for AMU1010?
AMU1010 has no prerequisites.
What can I take after AMU1010?
AMU1010 is a prerequisite or corequisite for 1 unit, including AMU3070.
When is AMU1010 offered?
In 2026, AMU1010 runs in Semester 2 at Malaysia.
How much work is AMU1010?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMU1010 have an exam?
No. AMU1010 has 4 assessment tasks and no exam.
Which majors and minors include AMU1010?
AMU1010 is part of Strategic public relations and Strategic public relations .