AMU1010 Introduction to public relations
Faculty of Arts
AMU1010 Introduction to public relations is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2021 in Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Malaysia
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Overview
This unit will introduce students to the field of public relations. It will provide students with an understanding of the value of public relations to different types of organisations such as corporations, governments and not-for-profit entities as well as enable appreciation of how different modes of media can be used as tools for public relations to reach different audiences in a digitally-mediated world. In addition to developing key practical skills needed in the industry, students will also learn about the importance of ethics in public relations.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- QuizOther20%
- Individual AssignmentAssignment30%
- Group ProjectProject30%
- Group PresentationPresentation20%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Identify the function of public relations in a digitally-mediated world;
- 2
Develop writing and communication skills required in the public relations industry;
- 3
Write a report targeted at influencing external stakeholders;
- 4
Develop research and analytical skills relevant to the public relations industry;
- 5
Communicate perceptively, effectively and with cultural sensitivity;
- 6
Demonstrate ethical values as responsible and effective global citizens in the public relations workplace.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
AMU1010 is part of 1 area of study in the 2021 handbook.
Contacts
- Unit Coordinators
- Dr Rizwanah Souket Ali
- Chief Examiners
- Dr Rizwanah Souket Ali
Common questions
What are the prerequisites for AMU1010?
AMU1010 has no prerequisites.
When is AMU1010 offered?
In 2021, AMU1010 runs in Semester 2 at Malaysia.
How much work is AMU1010?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMU1010 have an exam?
No. AMU1010 has 4 assessment tasks and no exam.
Which majors and minors include AMU1010?
AMU1010 is part of Public relations .