STRPUBRE02 Strategic public relations

The Strategic public relations minor will introduce you to the various processes of strategic communication aimed at developing mutually beneficial relationships between organisations and the public. You will become familiar with the public relations and public communication practices that organisations such as governments, corporations, international organisations and non-governmental organisations engage in to portray and position themselves strategically to a general public or specialised publics. The emphasis is on gaining a broad understanding of the function of public relations in the contemporary, digitally mediated world while also learning the craft of designing and implementing public relations campaigns through case studies that also reveal the potential challenges faced by public relations practitioners in the current social and political climate. You will also develop the range of practical writing, communication, research and analytical skills required in the public relations industry.

Availability
Strategic public relations is listed in A2006 Bachelor of Arts and Social Sciences at Malaysia as a major and minor.