APG5373 Engaging audiences
Faculty of Arts
APG5373 Engaging audiences is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2026 entry.
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Overview
This unit explores evolving theory, research and practice in understanding audiences. Drawing on case studies and scholarly research from around the world, it critically analyses audiences’ changing communication practices, consumption and engagement dynamics in a digital environment. Students examine and apply the diverse quantitative and qualitative research methods that are available to acquire a deeper understanding of audience needs, interests and preferences. Drawing on these research methods, students learn to critically evaluate the effectiveness of different communication strategies and practices in engaging, persuading and mobilising their desired audiences or publics in purposeful ways, as well as the ethical concerns that these practices may raise.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Block on |
| First semester | Caulfield | Flexible |
| First semester (Fully flex) | Caulfield | Flexible |
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and critically analyse the key conceptual frameworks and theories that inform our understanding of audiences;
- 2
identify, critically evaluate and apply distinct research methods designed to build audience knowledge;
- 3
assess and evaluate the effectiveness of diverse communication strategies in achieving their audience goals;
- 4
identify and critically analyse ethical considerations in the context of audience knowledge and communication;
- 5
apply advanced communication, research and analytical skills.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
APG5373 is part of 1 area of study in the 2020 handbook.
Contacts
- Unit Coordinators
- Ms Verity Trott
- Chief Examiners
- Ms Verity Trott
Common questions
What are the prerequisites for APG5373?
APG5373 has no prerequisites.
When is APG5373 offered?
In 2020, APG5373 runs in Semester 1 at Caulfield.
How much work is APG5373?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include APG5373?
APG5373 is part of Strategic communications management.