APG5373 Engaging audiences
Faculty of Arts
APG5373 Engaging audiences is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2024 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2026 entry.
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Overview
This unit explores and analyses audience engagement in contemporary digital and networked environments. You will employ key research methods to evaluate diverse communication environments and consider their implications for audience participation and engagement. Drawing on this analysis, you will learn to design distinct communication environments and critically evaluate the effectiveness of particular strategies and technologies in engaging, persuading and mobilising their desired audiences or publics in purposeful ways, as well as the ethical concerns that these practices may raise.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
Assessment
- Essay30%
- MultimediaMixed mode50%
- ReflectionAssignment20%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and critically analyse the key conceptual frameworks of audience engagement in contemporary networked environments;
- 2
identify and apply distinct research methods that critically evaluate audience engagement;
- 3
design innovative communication environments that effectively achieve desired audience engagement goals;
- 4
critically analyse moderation approaches for ethically maintaining and managing a safe digital community;
- 5
communicate research findings in a range of formats.
Workload and teaching
- Lectures12 hours
- Tutorials18 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages students in actively applying their knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
APG5373 is part of 1 area of study in the 2024 handbook.
Contacts
- Unit Coordinators
- Dr Verity Trott
- Chief Examiners
- Dr Verity Trott
Common questions
What are the prerequisites for APG5373?
APG5373 has no prerequisites.
When is APG5373 offered?
In 2024, APG5373 runs in Semester 1 at Caulfield.
How much work is APG5373?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5373 have an exam?
No. APG5373 has 3 assessment tasks and no exam.
Which majors and minors include APG5373?
APG5373 is part of Strategic communications management.