APG5555 Digital tourism economy
Faculty of Arts
APG5555 Digital tourism economy is a level 5, 12-credit-point, postgraduate unit from the Faculty of Arts, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 12
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 288 hours
- per semester
This is the 2020 handbook entry. See the 2023 entry.
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Overview
This unit focuses on the rise of the digital economy and the impact is having on the tourism and events industries. Topics include: new media and consumer behaviour, social media digital marketing in tourism (such as Instagram and Facebook), virtual reality applications in the industry, new digital business models for small and medium sized enterprises and disruptive innovation, the rise of the sharing economy (such as Airbnb), artificial intelligence and robotics, sensors and internet-of-things. Data science and innovative research methodologies in tourism are studied including website data analytics, digital tracking and pattern recognition in 'big data' to assist market segmentation.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | Block on |
| Second semester | Caulfield | Flexible |
Assessment
- Moodle lessons10%
- Online Test20%
- Digital content blog30%
- Social Media Marketing Strategy40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Analyse the impact of the digital economy on the tourism industry.
- 2
Discuss the contemporary scope of digital technologies and their applicability to the tourism industry.
- 3
Explain the implications of digital technologies on the tourism economy for different destinations, events and companies.
- 4
Evaluate the applicability of social media marketing techniques as used in the industry.
- 5
Utilise "big data" research techniques.
- 6
Undertake applied research in the field of digital technologies for small and medium sized enterprises (SMEs).
Workload and teaching
- Seminars16 hours
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Madelene Blaer
- Unit Coordinators
- Dr Madelene Blaer
Common questions
What are the prerequisites for APG5555?
APG5555 has no prerequisites.
When is APG5555 offered?
In 2020, APG5555 runs in Semester 2 at Caulfield.
How much work is APG5555?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does APG5555 have an exam?
No. APG5555 has 4 assessment tasks and no exam.