APG5555 Digital tourism economy
Faculty of Arts
APG5555 Digital tourism economy is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2022. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Not offered
- Assessment
- No exam
- 3 tasks
- Workload
- 288 hours
- per semester
This is the 2022 handbook entry. See the 2023 entry.
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Requisites
Before APG5555
No prerequisites or corequisites besides the enrolment rules below.
After APG5555
No unit lists APG5555 as a prerequisite in the 2022 handbook.
Enrolment rules
Must be enrolled in a Coursework or Research Masters.
Overview
This unit focuses on the rise of the digital economy and its impact on the tourism industry. Topics include new digital business models, changes in consumer behaviour, digital and social media marketing in tourism, virtual reality application, as well as the implications of disruptive innovation and advances in emerging technologies for tourism. Innovative and emerging research methodologies in tourism are studied including website data analytics, digital tracking and pattern recognition in 'big data' to assist tourism operations and market segmentation.
Offerings in 2022
The 2022 handbook lists no offerings for APG5555.
Assessment
- Quiz/QuizzesOther30%
- Presentation30%
- Report40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Analyse the impact of the digital economy on the tourism industry;
- 2
Discuss the contemporary scope of digital technologies and their applicability to the tourism industry;
- 3
Explain the implications of digital technologies on the tourism economy for different destinations and businesses;
- 4
Identify and evaluate the applicability of ‘big data’ techniques as used in the industry;
- 5
Identify and apply social media marketing techniques as used in the industry.
Workload and teaching
- Workshops18 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages students in actively applying their knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Madelene Blaer
- Unit Coordinators
- Dr Madelene Blaer
Common questions
What are the prerequisites for APG5555?
APG5555 has no prerequisites, but enrolment rules apply.
When is APG5555 offered?
APG5555 has no offerings listed in the 2022 handbook.
How much work is APG5555?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does APG5555 have an exam?
No. APG5555 has 3 assessment tasks and no exam.