Media impact lab

The Media Impact Lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to explore new skills and practices for conceptualising and measuring media impact. Understanding how to evaluate and demonstrate the impact of media projects, campaigns and stories is a critical skill for media practitioners. With a focus on media that seeks impactful solutions to global challenges, this unit teaches these skills by considering a range of case studies and evaluative practices, including media and data analytics, digital ethnography and audience research. Using these tools, you will devise a well-researched evaluation strategy to assess the contributions and outcomes of a specific media campaign or project. The lab fosters creativity and experimentation while also developing professional skills in collaboration and adaptability.