ATS3191 Media impact lab
Faculty of Arts
ATS3191 Media impact lab is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2026 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before ATS3191
No prerequisites or corequisites besides the enrolment rules below.
After ATS3191
No unit lists ATS3191 as a prerequisite in the 2026 handbook.
Enrolment rules
Corequisite: Must be enrolled in Bachelor of Media Communication.
Pre-requisite: Must have completed 12 credit points from any of the following units: ATS2186, ATS2187, ATS2188, ATS2834.
Overview
The Media Impact Lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to explore new skills and practices for conceptualising and measuring media impact. Understanding how to evaluate and demonstrate the impact of media projects, campaigns and stories is a critical skill for media practitioners. With a focus on media that seeks impactful solutions to global challenges, this unit teaches these skills by considering a range of case studies and evaluative practices, including media and data analytics, digital ethnography and audience research. Using these tools, you will devise a well-researched evaluation strategy to assess the contributions and outcomes of a specific media campaign or project. The lab fosters creativity and experimentation while also developing professional skills in collaboration and adaptability.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Online QuizQuiz / Test20%
- Design ProjectProject30%
- Research ProjectProject50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and discuss the concept of ‘media impact’ in contemporary media environments and professional and activist contexts;
- 2
display proficiency in a variety of media analytical skills and practices;
- 3
work reflectively, independently and collaboratively with peers to conceptualise and design a media evaluation strategy;
- 4
apply skills to a design of media evaluation that critically reflects on the evolving technologies and practices of measurement.
Workload and teaching
- Tutorials24 hours
- Lectures12 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Contacts
- Unit Coordinators
- Dr Aneta Podkalicka
- Chief Examiners
- Dr Aneta Podkalicka
Common questions
What are the prerequisites for ATS3191?
ATS3191 has no prerequisites, but enrolment rules apply.
When is ATS3191 offered?
In 2026, ATS3191 runs in Semester 2 at Caulfield.
How much work is ATS3191?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS3191 have an exam?
No. ATS3191 has 3 assessment tasks and no exam.