ATS3191 Media analytics lab
Faculty of Arts
ATS3191 Media analytics lab is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2021 in Semester 2 at Caulfield. It needs ATS2186, ATS2187 or ATS2188.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before ATS3191
Prerequisites
Pass these before you enrol.
After ATS3191
No unit lists ATS3191 as a prerequisite in the 2021 handbook.
Enrolment rules
Overview
The Media Analytics Lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media analytics such as infographics, data journalism, data mining, digital ethnography, and audience research. You will devise an analytics research project that can test the capabilities of new technologies and explore applications. The lab fosters creativity and experimentation in media production while also developing professional skills in collaboration and adaptability.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Media Activism & Problem StatementAssignment20%
- Media Campaign PresentationPresentation10%
- Media Analysis & VisualisationAssignment30%
- Media Campaign ReportReport40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and discuss the communicative and creative role of media analytics in contemporary media environments and business contexts;
- 2
display proficiency in a variety of media analytical skills and practices;
- 3
work reflectively, independently and collaboratively with peers to conceptualise and design a media analytics project;
- 4
apply skills to a media production/project that critically reflects on the evolving technologies and practices of media analytics.
Workload and teaching
- Tutorials24 hours
- Teaching approachProblem-based learning
- Teaching approachResearch activities
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes problem-based learning approaches, where students engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit allows students to develop their research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit engages students in actively applying their knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Aneta Podkalicka
- Unit Coordinators
- Dr Aneta Podkalicka
Common questions
What are the prerequisites for ATS3191?
You need ATS2186, ATS2187 or ATS2188 before you enrol. Enrolment rules also apply.
When is ATS3191 offered?
In 2021, ATS3191 runs in Semester 2 at Caulfield.
How much work is ATS3191?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS3191 have an exam?
No. ATS3191 has 4 assessment tasks and no exam.