BTF3181 Marketing law
Faculty of Business and Economics
BTF3181 Marketing law is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for BTF3181. This is its 2020 entry, the latest one.
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Requisites
Before BTF3181
Prohibitions
You can't enrol if you have passed any of these.
After BTF3181
No unit lists BTF3181 as a prerequisite in the 2020 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- 2
identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- 3
identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- 4
critically evaluate a contemporary marketing law development and write a research paper on the topic.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
BTF3181 is part of 1 area of study in the 2020 handbook.
Contacts
- Chief Examiners
- Mr Paul Sugden
- Unit Coordinators
- Mr Paul Sugden
Common questions
What are the prerequisites for BTF3181?
BTF3181 has no prerequisites.
When is BTF3181 offered?
In 2020, BTF3181 runs in Semester 1 at Caulfield.
How much work is BTF3181?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include BTF3181?
BTF3181 is part of Business law.
More details
- Credit points
- 6
- Level
- 3
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Business Law and Taxation
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020