ETM5950 Data analytics for business
Faculty of Business and Economics
ETM5950 Data analytics for business is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 and Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Overview
The unit provides a strong foundation in data analytics for a business management career. Most management decisions are made under uncertain conditions and therefore managers require analytical frameworks to leverage data as a strategic asset for creating competitive advantage. You will be exposed to real-world business issues and applications, and will learn to apply appropriate statistical methods for business analytics using computer softwares. These methods include descriptive, predictive, and prescriptive analytics. By presenting the content from a managerial perspective, you will be able to develop a managerial mindset towards making analytical-based business decisions.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
| Second semester | Malaysia | Evening |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand different sources, types, and structures of business data
- 2
describe business trends and patterns using descriptive analytics methods
- 3
explore and predict relationships in the business data using predictive analytics methods
- 4
prescribe analytics-based recommendations and communicate insights for business decisions.
Workload and teaching
- Teaching approachProblem-based learning
- Teaching approachPeer assisted learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Ewilly Liew
Common questions
What are the prerequisites for ETM5950?
ETM5950 has no prerequisites.
When is ETM5950 offered?
In 2021, ETM5950 runs in Semester 1 and Semester 2 at Malaysia.
How much work is ETM5950?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ETM5950 have an exam?
No. ETM5950 has 1 assessment task and no exam.