ETM5950 Data analytics for business
Faculty of Business and Economics
ETM5950 Data analytics for business is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 and Semester 2 at Malaysia. It needs ETM5900.
- Credit points
- 6
- Offered in 2026
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 2 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review ETM5950.
Requisites
Before ETM5950
Prerequisites
Pass these before you enrol.
After ETM5950
No unit lists ETM5950 as a prerequisite in the 2026 handbook.
Enrolment rules
If you are enrolled in B6007 you must have completed or been exempted from ETM5900 to undertake this unit.
Overview
The unit provides a strong foundation in data analytics for a business management career. Most management decisions are made under uncertain conditions and therefore managers require analytical frameworks to leverage data as a strategic asset for creating competitive advantage. You will be exposed to real-world business issues and applications, and will learn to apply appropriate statistical methods for business analytics using computer softwares. These methods include descriptive, predictive, and prescriptive analytics. By presenting the content from a managerial perspective, you will be able to develop a managerial mindset towards making analytical-based business decisions.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
| Second semester | Malaysia | On campus |
Assessment
- Written70%
- Presentation30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
compare different sources, types, and structures of business data
- 2
analyse business trends and patterns using descriptive analytics methods
- 3
evaluate relationships in business data and develop predictive models using analytics techniques
- 4
formulate and communicate data-driven recommendations to support informed business decisions.
Workload and teaching
- Tutorials24 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
- Teaching approachWork-integrated learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in work-Integrated learning to incorporate professional and industry experience into your studies.
Contacts
- Chief Examiners
- Associate Professor Manjeevan Singh Seera
- Rahman Rom
Common questions
What are the prerequisites for ETM5950?
You need ETM5900 before you enrol. Enrolment rules also apply.
When is ETM5950 offered?
In 2026, ETM5950 runs in Semester 1 and Semester 2 at Malaysia.
How much work is ETM5950?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ETM5950 have an exam?
No. ETM5950 has 2 assessment tasks and no exam.