MKB3801 Sales and distribution
Faculty of Business and Economics
MKB3801 Sales and distribution is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2023. It needs MKB1700, MKS1120, MKW1120, MKC1200 or MKF1120.
- Credit points
- 6
- Offered in 2023
- Not offered
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKB3801. This is its 2023 entry, the latest one.
Reviews
No reviews yetNo reviews yet. Be the first to review MKB3801.
Requisites
Before MKB3801
After MKB3801
No unit lists MKB3801 as a prerequisite in the 2023 handbook.
Overview
Knowing how to effectively design and manage distribution channels and sales functions are core elements in the creation of customer value.
You will acquire knowledge and skills in designing and managing distribution channels to meet organisational objectives. Specific focus will be given to understanding the role of the sales function within distribution channels and how this may differ across organisational contexts.
This unit will utilise business cases to help you achieve an in-depth understanding of why marketers must consider the dynamic nature of sales management and distribution channels when making strategic decisions.
Offerings in 2023
The 2023 handbook lists no offerings for MKB3801.
Assessment
- Within semester assessment60%
- Examination40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the factors involved in designing and coordinating marketing channels in a variety of organisational contexts
- 2
describe the dynamics of different selling situations
- 3
critique and recommend effective sales strategies across different organisational contexts
- 4
explain how sales management functions are integrated into channel management
- 5
evaluate the potential for sales management and marketing channels to contribute to the creation of customer value.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKB3801 is part of 2 areas of study in the 2023 handbook.
Common questions
What are the prerequisites for MKB3801?
You need MKB1700, MKS1120, MKW1120, MKC1200 or MKF1120 before you enrol.
When is MKB3801 offered?
MKB3801 has no offerings listed in the 2023 handbook.
How much work is MKB3801?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKB3801 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKB3801?
MKB3801 is part of Marketing and communications.