MKM3450 Social media marketing
Faculty of Business and Economics
MKM3450 Social media marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 1 and Semester 2 at Malaysia. It needs MKM2300.
- Credit points
- 6
- Offered in 2024
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKM3450
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After MKM3450
No unit lists MKM3450 as a prerequisite in the 2024 handbook.
Overview
This unit helps bring together the aspects of digital marketing and creativity in marketing as organisations directly interact with customers. The unit will explore the different ways that digital and social media tools are managed by organisations. An organisation’s virtual presence for marketing purposes will be analysed. You will have the opportunity to learn and experience the different ways of creating, processing, promoting, manipulating and adapting an online identity for a marketing organisation.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Online |
| Second semester | Malaysia | Online |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the importance of digital marketing for customer relationship management
- 2
devise online advertising strategies including search, display & social media
- 3
create a professional personal webpage for personal branding
- 4
identify and articulate ethical dilemmas in digital marketing
Workload and teaching
- Tutorials24 hours
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Where it fits
MKM3450 is part of 1 area of study in the 2024 handbook.
Contacts
- Chief Examiners
- Dr Racheal Louis Vincent
Common questions
What are the prerequisites for MKM3450?
You need MKM2300 before you enrol.
When is MKM3450 offered?
In 2024, MKM3450 runs in Semester 1 and Semester 2 at Malaysia, with an online option.
How much work is MKM3450?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM3450 have an exam?
No. MKM3450 has 1 assessment task and no exam.
Which majors and minors include MKM3450?
MKM3450 is part of Digital marketing .