MKM3450 Social media marketing
Faculty of Business and Economics
MKM3450 Social media marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Malaysia. It needs MKM2300.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Malaysia
- Assessment
- No exam
- 2 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKM3450
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKM3450
No unit lists MKM3450 as a prerequisite in the 2026 handbook.
Overview
The aim of this unit is to provide you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- Artefact60%
- Written40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
evaluate the effectiveness of different social media platforms across diverse business contexts
- 2
explain the importance of social media marketing for customer relationship management
- 3
appraise social media in digital marketing campaigns to provide business solutions.
Workload and teaching
- Tutorials24 hours
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Where it fits
MKM3450 is part of 2 areas of study in the 2026 handbook.
Contacts
- Chief Examiners
- Dr Racheal Louis Vincent
Common questions
What are the prerequisites for MKM3450?
You need MKM2300 before you enrol.
When is MKM3450 offered?
In 2026, MKM3450 runs in Semester 2 at Malaysia.
How much work is MKM3450?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM3450 have an exam?
No. MKM3450 has 2 assessment tasks and no exam.
Which majors and minors include MKM3450?
MKM3450 is part of Digital marketing ; and Food science and business.