MKM2300 Introduction to digital marketing
Faculty of Business and Economics
MKM2300 Introduction to digital marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 and Semester 2 at Malaysia. It needs MKW1120 and unlocks 1 unit.
- Credit points
- 6
- Offered in 2026
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 2 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKM2300
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKM2300
1 unit list MKM2300 as a prerequisite or corequisite.
Overview
This unit helps bring together the aspects of digital marketing and creativity in marketing as organisations directly interact with customers. The unit will explore the different ways that digital and social media tools are managed by organisations. An organisation’s virtual presence for marketing purposes will be analysed. You will have the opportunity to learn and experience the different ways of creating, processing, promoting, manipulating and adapting an online identity for a marketing organisation.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Online |
| Second semester | Malaysia | Online |
Assessment
- Artefact60%
- Written40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse the critical factors in digital marketing to expand base knowledge and create solutions for businesses
- 2
integrate the digital marketing tools and/or strategies for managing digital marketing campaigns
- 3
design a digital marketing plan by incorporating entrepreneurial skills to generate new ideas for the business
- 4
display effective collaboration in team-based digital marketing projects by demonstrating coordination and teamwork to achieve shared objectives.
Workload and teaching
- Tutorials24 hours
- Teaching approachIndustry-based learning
- Teaching approachActive learning
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKM2300 is part of 3 areas of study in the 2026 handbook.
Contacts
- Chief Examiners
- Dr Racheal Louis Vincent
- Ying Sin Chin
Common questions
What are the prerequisites for MKM2300?
You need MKW1120 before you enrol.
What can I take after MKM2300?
MKM2300 is a prerequisite or corequisite for 1 unit, including MKM3450.
When is MKM2300 offered?
In 2026, MKM2300 runs in Semester 1 and Semester 2 at Malaysia, with an online option.
How much work is MKM2300?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM2300 have an exam?
No. MKM2300 has 2 assessment tasks and no exam.
Which majors and minors include MKM2300?
MKM2300 is part of Digital marketing; Digital marketing ; and Food science and business.