MKM2300 Introduction to digital marketing
Faculty of Business and Economics
MKM2300 Introduction to digital marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 1 and Semester 2 at Malaysia. It needs MKW1120 and unlocks 3 units.
- Credit points
- 6
- Offered in 2024
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKM2300
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKM2300
3 units list MKM2300 as a prerequisite or corequisite.
Overview
The aim of this unit is to provide you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Online |
| Second semester | Malaysia | Online |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the various social media tools that are utilised in social commerce
- 2
devise marketing strategies that could be conducted in various social commerce models
- 3
critically assess the suitability of various social commerce strategies for various organisations
- 4
critically discuss the ethical issues in social commerce.
Workload and teaching
- Tutorials24 hours
- Teaching approachActive learning
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKM2300 is part of 2 areas of study in the 2024 handbook.
Contacts
- Chief Examiners
- Dr Racheal Louis Vincent
Common questions
What are the prerequisites for MKM2300?
You need MKW1120 before you enrol.
What can I take after MKM2300?
MKM2300 is a prerequisite or corequisite for 3 units, including MKM2400, MKM3450 and MKM3500.
When is MKM2300 offered?
In 2024, MKM2300 runs in Semester 1 and Semester 2 at Malaysia, with an online option.
How much work is MKM2300?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM2300 have an exam?
No. MKM2300 has 1 assessment task and no exam.
Which majors and minors include MKM2300?
MKM2300 is part of Digital marketing and Digital marketing .