MKM5211 Applied business project
Faculty of Business and Economics
MKM5211 Applied business project is a level 5, 12-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Summer A at Malaysia. It has no prerequisites.
- Credit points
- 12
- Offered in 2020
- Summer A
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 288 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKM5211
No prerequisites or corequisites besides the enrolment rules below.
After MKM5211
No unit lists MKM5211 as a prerequisite in the 2020 handbook.
Enrolment rules
You must have completed 24 credit points of study prior to enroling in this unit.
You must be enrolled in course B6007.
Overview
This is a practical based business project unit for the students of the Master of International Business (MIB) program. The business project may originate from large corporations, non-profit and government agencies, small businesses, or entrepreneurs in the area of marketing, competitive strategy, corporate finance, human resource or new venture development. You will select the area of project based on a disciplinary area that they are familiar with (marketing, management, finance, international business or international management) and work closely with an academic staff member and a company staff member. You will be guided through the processes of proposal preparation, data collection and analysis, project implementation, business planning and project reporting. The focus of the unit will be on practical application of the knowledge acquired in other units of the MIB program. You will work in teams of two to three people on a significant business project related to a real business problem.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Malaysia | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate an ability to apply a broad range of knowledge and understanding of key business theories, concepts, tools and techniques in a practical business context
- 2
demonstrate an ability to analyse, synthesise and evaluate a business situation and to develop appropriate recommendations in the form of a project report
- 3
further enhance communication, inter-personal, problem solving and critical thinking capabilities.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average six/eight hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Michelle Yang I-Chieh
Common questions
What are the prerequisites for MKM5211?
MKM5211 has no prerequisites, but enrolment rules apply.
When is MKM5211 offered?
In 2020, MKM5211 runs in Summer A at Malaysia.
How much work is MKM5211?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does MKM5211 have an exam?
No. MKM5211 has 1 assessment task and no exam.