UnitLevel 5Postgraduate

MKM5211 Applied business project

Faculty of Business and Economics

MKM5211 Applied business project is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2023. It has no prerequisites.

Credit points
6
Offered in 2023
Not offered
Assessment
No exam
1 task
Workload
288 hours
per semester

This is the 2023 handbook entry. See the 2027 entry.

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Requisites

Before MKM5211

No prerequisites or corequisites besides the enrolment rules below.

After MKM5211

No unit lists MKM5211 as a prerequisite in the 2023 handbook.

Enrolment rules

You must be enrolled in course B6007 and you must have have completed 24 credit points of study prior to enroling in this unit. 

Overview

This is a practice-based business project unit for the students of the Master of International Business (MIB) program. A business project may originate from large corporations, non-profit and government agencies, small businesses, or entrepreneurs in the area of marketing, competitive strategy, corporate finance, human resource or new venture development. 

After identifying a meaningful project related to a discipline (e.g. marketing, management, finance, international business or international management), you will work closely with an academic supervisor and a company staff member to implement the project.

You will be guided through the processes of proposal preparation, data collection and analysis, project implementation, business planning and project reporting. The unit focuses on practical application of the knowledge and skills acquired in other units of the MIB program. You may work individually or in a team of two to three, on a significant business project related to a real business problem.

Offerings in 2023

The 2023 handbook lists no offerings for MKM5211.

Assessment

  • Within semester assessment
    100%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    apply a broad range of knowledge and relevant business theories, concepts, tools and techniques to identify a business solution in a real business context

  2. 2

    analyse, synthesise and evaluate a business situation and develop appropriate recommendations in the form of a project report

  3. 3

    apply communication, interpersonal, problem solving and critical thinking skills in project development, implementation, and report writing.

Workload and teaching

  • Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average six/eight hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Contacts

Chief Examiners
Dr Aqilah Jahari

Common questions

What are the prerequisites for MKM5211?

MKM5211 has no prerequisites, but enrolment rules apply.

When is MKM5211 offered?

MKM5211 has no offerings listed in the 2023 handbook.

How much work is MKM5211?

The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.

Does MKM5211 have an exam?

No. MKM5211 has 1 assessment task and no exam.

More details

Credit points
6
Level
5
Study level
Postgraduate
Faculty
Faculty of Business and Economics
Organisational unit
Department of Marketing
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 4
Study abroad
Available