MKM5260 International marketing
Faculty of Business and Economics
MKM5260 International marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 1 and Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before MKM5260
Prohibitions
You can't enrol if you have passed any of these.
After MKM5260
No unit lists MKM5260 as a prerequisite in the 2023 handbook.
Enrolment rules
You must be enrolled in course B6007 or be granted permission by the Chief Examiner to undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit aims to assist you in acquiring a deeper understanding of market opportunities and techniques to identify, develop, implement, monitor and manage international marketing strategies in a volatile market environment. You will be exposed to contemporary international marketing literature, cases and internet based national/regional and global market information to build your analytical skills for international marketing operations.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Evening |
| Second semester | Malaysia | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse the economic, political-legal, socio-cultural and other environmental factors to understand foreign markets for international marketing operation
- 2
identify, evaluate and select attractive international markets for international marketing operations
- 3
apply marketing and management concepts, tools and models in formulating and implementing international marketing plans
- 4
critically assess and select strategic approaches for international marketing operation of a company
- 5
develop and recommend implementation of international marketing programs for the company.
Workload and teaching
- Teaching approachActive learning
- Teaching approachProblem-based learning
- Teaching approachEnquiry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Contacts
- Chief Examiners
- Dr Ghazala Khan
- Professor Goh See Kwong
Common questions
What are the prerequisites for MKM5260?
MKM5260 has no prerequisites, but enrolment rules apply.
When is MKM5260 offered?
In 2023, MKM5260 runs in Semester 1 and Semester 2 at Malaysia.
How much work is MKM5260?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM5260 have an exam?
No. MKM5260 has 1 assessment task and no exam.