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A course mapper by Monash Association of Coding (MAC)

International marketing

Level 5S1·S2

About

This unit aims to assist you in acquiring a deeper understanding of market opportunities and techniques to identify, develop, implement, monitor and manage international marketing strategies in a volatile market environment. You will be exposed to contemporary international marketing literature, cases and internet based national/regional and global market information to build your analytical skills for international marketing operations.

Offered in 2026

Semester 1Malaysia· ON-CAMPUS
Semester 2Malaysia· ON-CAMPUS

Prerequisites

any of

MKZ5955Marketing and the international consumer

MKF5955Marketing management: Theory and practice

MKM5955Marketing and the international consumer

Prohibitions

MKF5260International marketing

Enrolment rules

You must have completed or been exempted from MKM5955.

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International marketing

MKM5260

Synopsis

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 5
Audience: Postgraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (3)

Marketing management: Theory and practiceMKF5955
Marketing and the international consumerMKM5955
Marketing and the international consumerMKZ5955

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (2)

First semesterMalaysia · ON-CAMPUS
Second semesterMalaysia · ON-CAMPUS