MKM5260 International marketing
Faculty of Business and Economics
MKM5260 International marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 and Semester 2 at Malaysia. It needs MKZ5955, MKF5955 or MKM5955.
- Credit points
- 6
- Offered in 2026
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKM5260
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKM5260
No unit lists MKM5260 as a prerequisite in the 2026 handbook.
Enrolment rules
You must have completed or been exempted from MKM5955.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit aims to assist you in acquiring a deeper understanding of market opportunities and techniques to identify, develop, implement, monitor and manage international marketing strategies in a volatile market environment. You will be exposed to contemporary international marketing literature, cases and internet based national/regional and global market information to build your analytical skills for international marketing operations.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
| Second semester | Malaysia | On campus |
Assessment
- Written30%
- Presentation40%
- Project30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse the economic, political-legal, socio-cultural and other environmental factors to understand foreign markets for international marketing operations
- 2
synthesise findings from secondary sources to produce evidence-based recommendations and potential risks for global market operations
- 3
communicate the marketing plan orally with clarity, persuasiveness, and cultural sensitivity for the intended audience with the aid of AI tools
- 4
recommend strategies and conduct impact analyses of the company’s international marketing programs and ventures
Workload and teaching
- Tutorials24 hours
- Teaching approachEnquiry-based learning
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
- Teaching approachActive learning
- Teaching approachIndustry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
Contacts
- Chief Examiners
- Professor Goh See Kwong
Common questions
What are the prerequisites for MKM5260?
You need MKZ5955, MKF5955 or MKM5955 before you enrol. Enrolment rules also apply.
When is MKM5260 offered?
In 2026, MKM5260 runs in Semester 1 and Semester 2 at Malaysia.
How much work is MKM5260?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM5260 have an exam?
No. MKM5260 has 3 assessment tasks and no exam.