MKX5522 Global study programs in marketing
Faculty of Business and Economics
MKX5522 Global study programs in marketing is a level 5, 12-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2024 in Summer A at Overseas. It has no prerequisites.
- Credit points
- 12
- Offered in 2024
- Summer A
- Overseas
- Assessment
- No exam
- 1 task
- Workload
- 288 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKX5522
Prohibitions
You can't enrol if you have passed any of these.
- MKX5521Global study programs in marketingNo reviews yet
- MKX3522 Global study programs in marketing
- MKX3521Global study programs in marketingNo reviews yet
After MKX5522
No unit lists MKX5522 as a prerequisite in the 2024 handbook.
Enrolment rules
You must have completed 12 credit points of study from the Department of Marketing, and 24 credit points of study in your degree, and be granted permission by the Chief Examiner to undertake this unit.
Enrolment in this unit is subject to an application process. More information on this unit is available here.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through company visits, cultural experiences and international travel which forms an integral part of this unit.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Overseas | Immers blk |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
appraise global marketing and the forces impacting marketing at a global level
- 2
evaluate basic theories and concepts relevant to global marketing and analyse how these
theories and concepts can provide insight into and an understanding of marketing in a
global context - 3
compare and analyse a number of senior marketing manager's perspectives and
marketing strategies - 4
evaluate the importance of cross-cultural issues on marketing and their impact on global
marketing strategy - 5
develop excellent oral and written communication skills to be able to interact in a
professional environment with senior managers
Workload and teaching
- Workshops16 hours
- Applied sessions52 hours
- Assessments4 hours
- Teaching approachField trips
- Teaching approachWork-integrated learning
- Teaching approachActive learning
- Teaching approachIndustry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with opportunities to participate in experiential learning by visiting cultural, geographical and/or industrial sites relevant to their studies.
This unit provides you with the opportunity to engage in Work-Integrated Learning or industry-based learning to incorporate professional and industry experience into their studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in Work-Integrated Learning or industry-based learning to incorporate professional and industry experience into their studies.
Contacts
- Chief Examiners
- Mr David Toleman
Common questions
What are the prerequisites for MKX5522?
MKX5522 has no prerequisites, but enrolment rules apply.
When is MKX5522 offered?
In 2024, MKX5522 runs in Summer A at Overseas.
How much work is MKX5522?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does MKX5522 have an exam?
No. MKX5522 has 1 assessment task and no exam.