MKX5521 Global study programs in marketing
Faculty of Business and Economics
MKX5521 Global study programs in marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2024 in Summer A and Winter at Overseas. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Summer A, Winter
- Overseas
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKX5521
No prerequisites or corequisites besides the enrolment rules below.
After MKX5521
No unit lists MKX5521 as a prerequisite in the 2024 handbook.
Enrolment rules
You must be granted permission by the Chief Examiner to undertake this unit.
Overview
This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through the visitation program which forms an integral part of this unit.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Overseas | Immers blk |
| Winter semester | Overseas | Immers blk |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
appraise global marketing and the forces impacting marketing at a global level
- 2
evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into and an understanding of marketing in a global context
- 3
compare and analyse a number of senior marketing manager's perspectives and marketing strategies
- 4
evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy
- 5
develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.
Workload and teaching
- Teaching approachResearch activities
- Teaching approachField trips
- Teaching approachWork-integrated learning
- Teaching approachProblem-based learning
- Teaching approachIndustry-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit provides you with opportunities to participate in experiential learning by visiting cultural, geographical and/or industrial sites relevant to your studies.
This unit provides you with the opportunity to engage in work-integrated learning to incorporate professional and industry experience into your studies.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Mr David Toleman
Common questions
What are the prerequisites for MKX5521?
MKX5521 has no prerequisites, but enrolment rules apply.
When is MKX5521 offered?
In 2024, MKX5521 runs in Summer A and Winter at Overseas.
How much work is MKX5521?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX5521 have an exam?
No. MKX5521 has 1 assessment task and no exam.