Global study programs in marketing

The Global Study Programs in Marketing (GSPM) offers you a hands-on learning experience that deepens your understanding of marketing in a global context through exposure to some of the world’s leading marketers. Building on your existing marketing knowledge, the program sharpens your critical thinking, cross-cultural communication, and global awareness. On the study trip, you will directly engage with marketing managers during company visits. You will also have the opportunity to experience diverse marketplaces and consumers, gaining valuable insights into how marketing drives business success and shapes society.